ISPA Academy Articles

@media only screen and (min-width: 782px) { .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { display: none; } } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-column-gap: 50px;grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] > .tb-container-inner { max-width: 1140px; } h4.tb-heading[data-toolset-blocks-heading="23b6e8a3a40d2ad0f4e4ec458f89f083"]  { margin-bottom: 50px; }  .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="6fc456e0d2a0e638575b0db58ccb05eb"] { text-align: center;justify-content: center; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link { background-color: rgba( 69, 161, 161, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );font-size: 14px;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link:hover { background-color: rgba( 102, 102, 102, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__icon { font-family: dashicons; }  .tb-field[data-toolset-blocks-field="600c97ae386b4e83c2980961722fb6c8"] { padding-top: 15px;padding-bottom: 15px; }  .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { border: 0px solid rgba( 0, 0, 0, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"]  { font-size: 24px; }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a  { color: rgba( 69, 161, 161, 1 ); } h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a:hover  { color: rgba( 14, 99, 164, 1 ); } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } 

<<< Back to ISPA Academy

The Power of Moments with Christina Tosi and Will Guidara

May 15, 2025

Inspiration

A keynote conversation featuring restaurateur Will Guidara and Milk Bar founder Christina Tosi welcomed attendees of the Power Session on Day Two of the 2025 ISPA Conference. In an informal conversation format moderated by longtime ISPA partner Tim Mathy, Guidara and Tosi filled the session with personal stories and candid advice, speaking about a passion for hospitality they have in common with the spa community.

The Statistics Behind Optimizing Online Reviews this Holiday Season

November 2, 2023

Spa Operations

Each year, the holiday season seems to come quicker and quicker, pulling behind it a dependable stream of decorations, family gatherings and heightened consumerism. For spa professionals, the holidays present a tremendous opportunity to welcome new spa-goers into your universe and reach untapped segments of your community. More than at any other time of the year, friends and family give the gift of relaxation and restoration to loved ones in desperate need of a break from busy, sometimes backbreaking lifestyles. Many of them know the benefits of spa but are not intimately familiar with their local spa scene. Where do these thoughtful gift-givers go to get the lowdown on the best spas in town?

You guessed it—they go to online reviews. Waiting patiently in their pocket or within an arm’s reach, their phone is a gateway to all the gab and gossip surrounding local businesses. Review sites receive a constant flow of star ratings and reflections from customers whose experience with a local business, whether positive or negative, motivates them to let the world know. As we will see, understanding the statistics behind online reviews and managing your online reputation is of the utmost importance—especially during the holiday season.

Therapeutic Touch

A form of laying on of the hands which creates a balance by transmitting energy and releasing energy blockages. It is a method of drawing and channeling the healing forces within and around us.

Think Local

March 26, 2021

Inspiration, Marketing and PR, Retail

As spa directors continually search for ways to create authentic experiences for their guests while also increasing revenue, many have decided the best way to do that is by tapping into local resources. Businesses need revenue-boosting partnerships to succeed, and spa directors have decided that looking at local resources does that and also distinguishes them from their competitors.

Threading

Removal of facial hair, especially from the eyebrows, using a looped and twisted thread.

Tips & Tricks From Daniel Pink

April 25, 2017

Inspiration

Looking for new ways to increase productivity and improve your work life?

Town Hall Examines “Hidden Fees Statute”

September 26, 2024

Financial Management, Spa Operations

A new California law with ramifications for the spa industry went into effect July 1. Known as SB478 (California Senate Bill 478) and nicknamed the “Hidden Fees Statute,” this law prohibits businesses from advertising a price lower than the actual price consumers will ultimately pay for a good or service. SB478 aims to increase transparency for consumers by eliminating mandatory charges and fees, such as service fees and surcharges.

Town Hall Panel: Takeaways From the 2024 ISPA Conference

July 11, 2024

Inspiration, Spa Operations

The Town Hall presented at the end of May took on a different twist. One month removed from the 2024 ISPA Conference in Phoenix, participants considered opportunities and outcomes from the annual gathering. Panelists Shana Ominsky, Catherine Warren and Eric Wilkinson identified notable takeaways and innovative offerings that will help ISPA members drive business growth in the months and years ahead.

Trager Approach

Utilizing gentle, non-intrusive, natural movements, The Trager Approach helps release deep-seated physical and mental patterns and facilitates deep relaxation, increased physical mobility, and mental clarity.

Training for Success

April 11, 2024

Human Resources, Spa Operations

According to a recent study conducted by the American Society for Training and Development, “companies with comprehensive employee training programs have 218 percent higher income per employee than companies without formalized training.” In addition, LinkedIn’s 2023 Workplace Learning Report found that “93 percent of organizations are concerned about employee retention—and that the number one way to improve retention is by ‘providing learning opportunities.’ In fact, 94 percent of workers said development opportunities would keep them in a role at their company.” These stats show that providing training makes good business sense, but figuring out the whats and hows of a training program can be a challenge for many small businesses. A good place to start is by creating standards and protocols that match your mission, vision and values. And there are resources that can help.

Start typing and press enter to search