August Town Hall | What's Missing from Your Menu?
August 27, 2026 | 2-3 PM ET

A strong spa menu should reflect the guest experience while also supporting operational and financial goals. This Town Hall will explore how spa leaders evaluate treatment offerings, pricing, costs and team capacity to build a menu that is both compelling and sustainable. Panelists will share practical considerations for identifying high-performing services, refreshing underperforming offerings and aligning menu decisions with the overall budget. The conversation will also consider emerging approaches, including dynamic pricing and the use of AI to evaluate, refine and refresh spa menus.

Recordings of past ISPA Town Halls are currently available to ISPA Members on iLearn.