September Town Hall | Experience the Spa: Events That Engage, Educate and Inspire
September 30, 2026 | 2-3 PM ET

Special events give spas a powerful way to turn education, discovery and connection into a memorable guest experience. In this Town Hall, spa leaders will share how they design events for local guests, travelers and members alike—from intimate gatherings to product launches and wellness experiences that spark real engagement. Hear how top spas partner with resource brands to add value, use events to introduce new services and offerings, and turn a single event into lasting guest relationships. Walk away with fresh ideas for event concepts, partnership strategies, promotion tactics and meaningful follow-up that keeps guests coming back.

We hope you will join us for the September 2026 ISPA Town Hall. Thank you to our sponsor Prevention Disinfectants by Virox Technologies.

Recordings of past ISPA Town Halls are currently available to ISPA Members on iLearn(opens in new tab).