February Town Hall | Creating Spa Visit Anticipation With Science-Based Insights
February 26, 2026 | 2-3 PM ET

Join us for a special February Town Hall featuring a live Q&A with Thomas McKinlay, founder of Science Says, as we explore ISPA’s new science-based playbook for creating spa anticipation. This innovative, consumer-driven report builds on past Consumer Snapshot studies with a deeper look into the guest journey. Learn how to unlock the report’s unique format and gain practical insights to better connect with consumers and maximize the value of this new resource.

Recordings of past ISPA Town Halls are currently available to ISPA Members on iLearn.