ISPA Academy Articles
Warm paraffin wax is brushed over the body. The liquid wax coats the skin and, as it solidifies, forms a vacuum that causes any dirt in the pores to be drawn out, removes dead skin, and induces a loss of body fluid in the form of perspiration.
Hypnosis and talk therapy session that accesses experiences from past lives in order to work out problems in your current life.
“People don’t care what you do, they care why you do it.” Using that philosophy from Simon Sinek, this panel of experts from Trilogy Spa Holdings shared important tips to help spas make their retail spaces more personal and meaningful and to create curiosity with their displays.
“Every spa should have a ‘hot spot’ when you first walk in—an area that demands your attention, makes you stop and find out more,” Ingrid Middaugh advised. She also shared the value of knowing your competition. Her location in Vail, Colorado, is within a block of hundreds of shops in a major shopping area. “I go to every one of the spas in my area to see what they’re selling. I look at what’s on sale—what’s not selling for them—so I’m not going to carry them because they’re not working,” Ingrid said. “We have to keep our focus on What is wellness? and What is the theme of our spa?