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Deliberating Disconnection
The spa is an oasis of serenity where guests should enjoy a tranquil escape: one designed to free them from stresses and encourage them to focus on wellness. While many spa professionals and their customers might agree with that sentiment, the specifics of the experience they envision are far from unanimous.
A common culprit in the debate over an ideal spa environment is personal technology devices. Does an incoming text message or email alert diminish and detract from spa’s promise of a temporary escape? Or does scrolling social media or multi-tasking increase and intensify the benefits of an hour- or day-long getaway?
From spas advertising a strict “digital detox” to facilities offering high-speed wi-fi as a market differentiator, perspectives abound on appropriate electronic device policies. Hear from four ISPA members as they discuss their spas’ “digital disconnection” strategies and share insights about guests’ preferences.
Delivering a WOW Experience
Delivering a Wow Experience – How to Create Exceptional Service Habits
By Dr. Bryan Williams
It all begins with a thought. Thoughts turn into words, words turn into behaviors, and behaviors turn into habits. In fact, anything we consistently do will become a habit. Napoleon Hill wrote: “Thoughts are things, and powerful things at that.” It generally takes anywhere between three to four weeks of daily repetition to form a habit, but once it’s formed, it is very difficult to not do it. The mind doesn’t know if it’s a good or bad habit. Your mind just accepts whatever you feed it, and the habits ensue. To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.
Depilatory Hair Removal
Special cream formula works effectively to remove hair gently, safely and quickly. Feel smooth all over with painless, safe and quick hair removal services for men and women.
Design Philosophy: The Spa At Thunder Valley
For spa professionals seeking inspiration to enhance their own establishments, Lincoln, California’s Spa at Thunder Valley provides valuable insights into the deliberate choices that elevate the guest experience. The spa and its carefully considered retail components stand as a testament to the power of thoughtful design and personalized service in creating a truly exceptional spa visit. Spa Manager Amy Lopez graciously shared the spa’s design philosophy, her favorite aspects of the space and the elements that resonate most with guests.
Dew Walking
Walking barefoot
Displaying Wisdom: Educational Elegance in Spa Retail
Imagine a spa where every product tells a story. The retail display is meticulously curated, not just to showcase the latest in skincare and wellness, but to educate and guide spa guests. Display cards adorn shelves, succinctly describing each product’s purpose, benefits and usage instructions. These cards serve as quick reference guides, ensuring that spa professionals can confidently recommend and demonstrate products to customers.
In the bustling world of spa professionals, the retail display becomes more than just a showcase of products; it transforms into an educational hub, enhancing customer experiences and driving retail outcomes. Integrating instructional materials strategically within this space is a potent tool to empower both staff and clients.
Diversify Your Organizational Outreach
Whether recruiting new staff members or trying to reach out to under-represented communities as consumers, how should spas and resource partners break out of their bubble and incorporate diversity into those efforts?
Diversity and Inclusion Is Good for Business
Traditional hiring and recruiting practices often focus on credentials instead of skills, which means talented individuals who can successfully contribute to companies can be excluded from the process. However, there are several diverse groups–including veterans, people with disabilities, formerly incarcerated individuals and young people who have not completed postsecondary education–who could help address this talent gap.
Dr. Bryan K. Williams: Be a Mountain Climber: Key Tips to Overcome Any Barrier
This session will review the mindset and behaviors necessary to effectively address both professional and personal barriers. Special emphasis will be on 10 proven tips to take control of your efforts and transcend any obstacles in your path.
Pulse: You talk about personal barriers and professional barriers. Are the same behavior changes needed to overcome both types?
Dr. Bryan K. Williams: Absolutely! One of the keys to addressing and overcoming barriers is to understand the importance of prioritizing yourself. For those of us in the service industry, it may seem like an oxymoron to serve oneself, but that is exactly what self-care is meant to do. As you become more proficient, respected and accomplished in your professional (and personal) roles, people will ask for more and expect more. More of your energy. More of your time. More of your advice. More. More. More. Without putting up healthy barriers, you WILL feel pulled in 1,000 directions, which leads to burnout. A former colleague once told me no one is going to be an advocate for my schedule more than me. He told me that when I was in my 20s, and I didn’t believe him. Now, I’m in my 40s and thoroughly appreciate his sage advice. Proactively carve time out for yourself, and establish healthy barriers SO THAT you can serve others with your whole heart.
Dressing Up Your Retail Space: Smart Visual Merchandising Ideas
Visual merchandising is the deliberate design, layout and presentation of a retail space, as well as the products and services sold in that pace. The basics of visual merchandising are simple common sense and can be learned by anyone.