ISPA Academy Articles
Topic of focus – Employee Training
Quality employee training is essential to the success of any business within the spa industry. Spa members are offering a variety of training opportunities to ensure their clients receive the best experience possible.
Topic of focus – Wellness
Overall, slightly more than half (56 percent) of all resource partner respondents incorporate the term “wellness,” in their marketing messaging. Nearly six out of ten spa member respondents (59 percent) use “wellness” in their marketing messaging with the resort/hotel spa segment using it more often than day spas (60 percent and 50 percent respectively).
Topic of focus – Technology in the Workplace
In terms of offering tech-related options in the spa, day spa respondents tended to offer these amenities at a higher rate than resort/hotel spa respondents. The largest difference was among those offering appointment text confirmations/reminders, with 83 percent of day spa respondents offering this feature compared to only 24 percent of resort/hotel spa respondents. Other tech-related areas that day spa participants offer more frequently than resort/hotel spa participants are online appointment bookings, 87 percent to 49 percent respectively, and appointment email confirmations/reminders, at 96 percent and 79 percent respectively.
The February 2023 ISPA Snapshot Survey asked respondents to share details about their spa or company’s fourth quarter performance (October 1 through December 31, 2022) compared to the fourth quarter of 2021. The results reported in this quarterly performance survey are based on member participation. The results further illustrate the spa industry’s continued recovery from the pandemic.
Compared to the same period in 2021, 82 percent of the spas surveyed reported an increase in fourth quarter revenue. Complementarily, 72 percent of spa respondents reported an increase in profits. Almost one-third (28 percent) saw profit increases exceeding 20 percent compared to the fourth quarter profits. Continuing in 2022 trends, spa visits were up for 75 percent of respondents.
When I consult with spa managers in the United States they often tell me that their number one problem is getting their staff to sell retail products. The past three years spent working in Asia has shown me that the same challenges exist.
Floating, also known by the clinical name R.E.S.T. (Restricted Environmental Stimulation Therapy/Treatment/Technique), is an experience of weightlessness that is acquired by lying quietly in a dark tank, suspended in a warm solution of water and Epsom salt. The solution is about 10″ deep and so dense that you float effortlessly.