ISPA Academy Articles
A state of focused attention through which one emerges into an ever-increasing clear awareness of reality.
Meditation and Mindfulness are more popular than ever. But what’s driving the change, and what can your spa do to make the most of it?
Earlier this year, an interesting press release found its way onto my desk, courtesy of toy manufacturer Mattel. It announced the launch of the Barbie Wellness Collection, featuring Barbies that teach “three key themes: meditation, physical well-being, and self-care.”
STAFFING HAS LONG BEEN AN ISSUE IN THE SPA INDUSTRY before the pandemic began: for years, data from the ISPA U.S. Spa Industry showed that there were more open positions than there were qualified applicants to fill them.
It goes without saying: to grow your business, you need to have effective marketing. Whether it takes the form of an email campaign to recapture existing clients, creating positive word-of-mouth among hotel staff or using Instagram to reach a wider audience, marketing is a skeleton key to unlock your spa’s growth potential.
As the world returns to normal after the height of the COVID-19 pandemic, the spa industry will rebound. Pent-up demand for travel and soothing human touch will bring business back to spas and resource partners, even if consumers are demanding different treatments, clearer hygiene standards and greater transparency than before.
Many people who enter the spa industry see themselves as healers by nature, whether they are working as a practitioner or creating products that are sold in a spa. That strong desire to help and take care of people is often the common thread between spa managers and vendors. When it comes to employees’ mental well-being, however, spa leaders must balance that impulse with a clear understanding of the limits of their role and the ability to recognize when employees may be best served by outside resources.
Never has consistent, collaborative and communicative leadership been more needed. The landscape of even a few months ago has changed, and the guidebooks of last year are out. Stepping into their place is an extraordinary opportunity to create a new leadership model, one built upon a foundation of innovation, empathy, trust and collaboration.
Dr. Michela Henke-Cilenti, CPLP, has spent her career helping teams become personally accountable for their psychology when recommending products, homecare or add-ons to clients; to connect more deeply and authentically with the guest every time. This article will share a few of those insights, plus best practices on how you too can lead and coach your teams to seamlessly recommending, every time.