ISPA Academy Articles
Topic of focus – Social Media
The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.
Topic of focus – Revenue-Generating Ideas
Sixty percent of all spa respondents reported they have partnered with a local business or organization to help generate new revenue. Many of these partnerships consist of local restaurants, stores, corporate offices and hotels, offering discounts and making use of cross-promotions. In contrast, just 21 percent of resource partner respondents have partnered with a local business or organization to help generate new revenue.
Topic of focus – Technology in the Workplace
The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.
The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.
For spa leaders seeking ways to energize the guest experience and refresh service offerings to boost the bottom line, look no further: This panel discussion will explore innovative service offerings successfully adopted within a variety of spa types along with lessons learned and tips to consider.]
Pulse: Aside from the customer experience, does offering innovative treatments help spas to attract and motivate treatment providers?
Katlyn Hatcher: Adding wellness equipment has motivated our treatment providers and specialists as it allows them to further tailor the guest experience and be more prescriptive when recommending lifestyle and therapeutic recommendations. In addition to home products regimen recommendations, they are recommending alternative supplemental modalities to enhance the hands-on treatment provided. Our estheticians are educating guests on benefits of light therapy for skin and parlaying into the benefits of our whole-body red light bed; our fitness instructors can recommend at-home workouts and whole-body cryotherapy for recovery; our acupuncturist recommends wellness circuits as supplemental treatment. It creates a well-rounded wellness experience and educates guests on alternative therapies to enhance their day-to-day life. We incentivize our staff to recommend these enhancements as well. We also offer the red light therapy at no cost to our associates as a recovery tool and associate perk.
A financial report, in simple terms, is your success scorecard. “Financial reports provide information on the health of the business. They are your measure of success,” says Rose Fernandez. vice president of sales for North America at Jurlique, based in Santa Monica, California.