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Design Philosophy: The Spa At Thunder Valley

March 7, 2024

For spa professionals seeking inspiration to enhance their own establishments, Lincoln, California’s Spa at Thunder Valley provides valuable insights into the deliberate choices that elevate the guest experience. The spa and its carefully considered retail components stand as a testament to the power of thoughtful design and personalized service in creating a truly exceptional spa visit. Spa Manager Amy Lopez graciously shared the spa’s design philosophy, her favorite aspects of the space and the elements that resonate most with guests.

Dew Walking

Walking barefoot

Displaying Wisdom: Educational Elegance in Spa Retail

March 7, 2024

Imagine a spa where every product tells a story. The retail display is meticulously curated, not just to showcase the latest in skincare and wellness, but to educate and guide spa guests. Display cards adorn shelves, succinctly describing each product’s purpose, benefits and usage instructions. These cards serve as quick reference guides, ensuring that spa professionals can confidently recommend and demonstrate products to customers.

In the bustling world of spa professionals, the retail display becomes more than just a showcase of products; it transforms into an educational hub, enhancing customer experiences and driving retail outcomes. Integrating instructional materials strategically within this space is a potent tool to empower both staff and clients.

Diversify Your Organizational Outreach

December 16, 2020

Whether recruiting new staff members or trying to reach out to under-represented communities as consumers, how should spas and resource partners break out of their bubble and incorporate diversity into those efforts?

Diversity and Inclusion Is Good for Business

December 16, 2020

Traditional hiring and recruiting practices often focus on credentials instead of skills, which means talented individuals who can successfully contribute to companies can be excluded from the process. However, there are several diverse groups–including veterans, people with disabilities, formerly incarcerated individuals and young people who have not completed postsecondary education–who could help address this talent gap.

Dr. Bryan K. Williams: Be a Mountain Climber: Key Tips to Overcome Any Barrier

September 14, 2023

This session will review the mindset and behaviors necessary to effectively address both professional and personal barriers. Special emphasis will be on 10 proven tips to take control of your efforts and transcend any obstacles in your path.

Pulse: You talk about personal barriers and professional barriers. Are the same behavior changes needed to overcome both types?

Dr. Bryan K. Williams: Absolutely! One of the keys to addressing and overcoming barriers is to understand the importance of prioritizing yourself. For those of us in the service industry, it may seem like an oxymoron to serve oneself, but that is exactly what self-care is meant to do. As you become more proficient, respected and accomplished in your professional (and personal) roles, people will ask for more and expect more. More of your energy. More of your time. More of your advice. More. More. More. Without putting up healthy barriers, you WILL feel pulled in 1,000 directions, which leads to burnout. A former colleague once told me no one is going to be an advocate for my schedule more than me. He told me that when I was in my 20s, and I didn’t believe him. Now, I’m in my 40s and thoroughly appreciate his sage advice. Proactively carve time out for yourself, and establish healthy barriers SO THAT you can serve others with your whole heart.

Dressing Up Your Retail Space: Smart Visual Merchandising Ideas

April 5, 2017

Visual merchandising is the deliberate design, layout and presentation of a retail space, as well as the products and services sold in that pace. The basics of visual merchandising are simple common sense and can be learned by anyone.

Dulse Scrub

A vigorous scrubbing of the entire body with a mixture of powdered dulse seaweed and oil or water to remove dead skin and provide a mineral and vitamin treatment to the skin.

Ear Candling

A form of alternative therapy in which the tapered end of an ear candle is placed in a person’s ear while the other end of the candle is lit, in the belief that earwax and other impurities are drawn out of the ear canal by a partial vacuum created by the candle flame.


Grounding, or Earthing, is defined as placing one’s bare feet on the ground whether it be dirt, grass, sand or concrete (especially when humid or wet). When you ground to the electron-enriched earth, an improved balance of the sympathetic and parasympathetic nervous system occurs.

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