As former Health and Healing Director at Canyon Ranch, GM of Travaasa and successful Hospitality Consultant who has lead resorts, spas and medical organizations around the country, Kristine Huffman of Hutchinson Consulting shares must-have skills that every Spa Director should possess.
Are You An Emotionally Intelligent Leader?
By Merit Gest
The pandemic and other challenges over the last few years have fundamentally changed the spa and wellness industry. Our future has never been brighter, but is not without its challenges. With this new status quo come significant opportunities to change not only the way we think about spa and wellness services, but also our guests, services, interactions and retail products.
Spa owners frequently share they are struggling to meet the increased demand for services. Recovery is still “bumpy,” but a fundamental shift in consumer attitudes regarding the importance of self-care and wellness clearly has occurred. A recent study by Ipsos reported a majority of Americans are more concerned about their health than before the pandemic.1 Lifestyle, spa and wellness services have moved from the perception of a luxury experience to becoming a part of an individual’s healthy regimen for prevention and maximum wellbeing. In short, this trend can be summed up by a frequently seen quote on social media, wall art and more: “Self-care is not selfish.” In our new reality, the integration of mental health or mental fitness cannot be separated from spa or wellness services.
So how will you pivot and reboot your business to adapt, adjust and ultimately benefit from this trend? Let’s explore some of the major influences and challenges ahead.
Mattison is a world-renowned expert on workforce trends and the generational change we’re currently experiencing in the workforce; his work tracks how shifting demographics will necessitate a new style of leadership. In his book, The War at Work, Mattison details how reimagining leadership and talent management for the 2020s is the key to building stronger, more effective teams.