ISPA Academy Articles
A traditional Chinese medicine technique that involves the burning of mugwort, a small, spongy herb, to facilitate healing on various acupoints on the body.
A highly mineralized mud with oils and water used in a bath for guests to stimulate circulation, detoxify, and help reduce the pain of arthritis.
This “Year in Review” Snapshot Survey largely reached beyond the operations-focused questions that have been the focus of ISPA’s other surveys in 2020 to gain insight into thepersonal and professional habits respondents have deepened or developed during this unparalleled year.
Topic of focus – Spa Gratuities and Service Fees
When asked whether their spas have automatic service fees/ charges, 45 percent of all spas responded yes; with only 15 percent of day spas saying yes; with only 15 percent of day spas saying yes compared to 56 percent of resort/hotel spas.
Topic of focus – Customer Loyalty and Retention
When asked which resources ISPA spa member respondents use to monitor customer service for their spa, it was evident that technology plays a key part in their efforts.
Topic of focus – Partnerships
More than half of all spa respondents (52 percent) have partnered with a local business in 2017. This number was more than two-thirds for day spa respondents at 70 percent, compared to just 41 percent of Resort/Hotel Spas. For resource partner respondents, just 39 percent partnered with a local business, while the largest segment (55 percent) partnered with a national non-profit organization.