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Conscious Sales Person 3: 5 Do’s and Don’ts for Your Conscious Sales Person

July 5, 2017

Have you ever advertised a great sale or promotion that didn’t deliver the results you had hoped?

Conscious Sales Person 4: Introduce The Conscious Sales Person to Your Team

July 5, 2017

Properly on-boarding new staff members to your team will determine their success with your business. The Conscious Sales Person needs the same type of introduction as a living voice that communicates your values, policies and procedures, offers, and creates a meaningful relationship with your client.

Consumer Snapshot Volume V: Social Media and the Spa-Goer

January 23, 2017

The fifth volume of this initiative takes a deeper look at social media usage trends and preferences among today’s consumer when it comes to spa.

Consumer Snapshot Volume VI: Consumer Perceptions and Preferences

January 23, 2017

This volume aims to shine a light on spa usage trends and perceptions of the spa industry around the world.

Consumer Snapshot Volume VII: Millennial Perceptions and Preferences

January 23, 2017

No longer the new kids on the block, millennials have rapidly become a powerful player in commerce in the U.S. and beyond.

Contrast Therapy

A form of treatment where a limb or the entire body is immersed in ice water followed by the immediate immersion of the limb or body in warm water.

Conversations with Seth Mattison

March 26, 2021

Mattison is a world-renowned expert on workforce trends and the generational change we’re currently experiencing in the workforce; his work tracks how shifting demographics will necessitate a new style of leadership. In his book, The War at Work, Mattison details how reimagining leadership and talent management for the 2020s is the key to building stronger, more effective teams.

COVID-19 FAQ: Personal Protective Equipment

July 29, 2020
This FAQ provides detailed guidelines, sourced from the CDC, for the proper use of personal protective equipment, including cloth face coverings and gloves.

COVID-19 Spa Industry Commitment

July 29, 2020
This one page poster highlights the spa industry’s shared commitment to staff and guests by identifying seven standards intended to foster confidence and peace of mind as spas reopen.

COVID-19 Spa Reopening Checklist

July 29, 2020
This checklist will serve as a guide for spas as they develop their custom reopening strategy. In addition to the checklist, a set of communications templates are included at the end of the document to assist with marketing efforts.
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