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COVID-19 Spa Industry Commitment

July 29, 2020
This one page poster highlights the spa industry’s shared commitment to staff and guests by identifying seven standards intended to foster confidence and peace of mind as spas reopen.

COVID-19 Spa Reopening Checklist

July 29, 2020
This checklist will serve as a guide for spas as they develop their custom reopening strategy. In addition to the checklist, a set of communications templates are included at the end of the document to assist with marketing efforts.

COVID-19 Spa Sanitation & Hygiene Commitment

July 29, 2020
All spas who commit to ISPA’s Sanitation & Hygiene Standards are encourage to display this commitment visual within their spa and/or website. 

COVID-19 Staff Support Checklist

July 29, 2020
This checklist provides additional guidance and support for employees returning to work following COVID-19-related closures. Consider completing the steps below as part of a five to ten-day countdown.

COVID-19 Templates: Returning Staff and Reopening FAQ’s / Staff Talking Points

July 29, 2020
The customizable Returning Staff FAQ template provides space to document and respond to important questions spa staff may have as they return to work (suggestions included), with space to add and amend questions and answers as necessary. Additionally, the customizable talking points template provides space to supply staff with unified responses to possible guest questions and concerns (suggestions included), with space to add and amend questions and answers as necessary.

COVID-19: Spa Sanitation & Hygiene Standards

July 29, 2020
This document will serve as an overview for the necessary sanitation and hygiene standards that will need to be considered prior to reopening.  As with all of these documents, the standards may be updated over time as circumstances change.

Craniosacral Therapy

Craniosacral Therapy (CST) involves light holding of the cranium and sacrum. Small movements are made during the therapy to manipulate the joints of the skull. It is believed that the tiny manipulations of CST influence the pressure and circulatory rhythm of cerebrospinal fluid, the fluid that surrounds and cushions the brain and spinal cord.

Create a Revenue Management Culture

October 3, 2023

Making more money next year is always the expectation—but how can you get there? Sure, you’ll need to control expenses as much as possible, but you’ll need to increase your topline revenue as well. Adam Hayashi, Accor North & Central America’s vice president of revenue management, recently shared several insights about applying yield management strategies to spas as a way to bring more to the top line. “Take baby steps,” he advises. “When you’re adopting a revenue management culture, you don’t want to throw too much in the beginning because at the end of the day, getting your frontline staff to buy into what you’re doing is important. They’re the ones who are going to be speaking with a guest. It should be seamless. It should be something that flies under the radar.”

Hayashi’s approach to creating a revenue management culture in spas is to move through three stages.

Create a Team of “Sell-ebrities”

October 3, 2023

A big “win” for spa directors: Leading a spa team whose members understand how retail sales contribute both to the customer experience and to the spa’s financial success. While product sales may not be the primary responsibility for many employees, everyone who interacts with spa guests should have at least some sales proficiency.

Product sales training is not a one-time task. Spa employees become comfortable helping to promote retail sales once they have developed product knowledge and merchandising acumen. Beyond establishing mere competence, however, they become enthusiastic sellers when offered ongoing learning opportunities. Here are several tips to make every team member a “sell-ebrity” in your spa:

Creating a Joy-filled Team through Positivity

March 7, 2018

Have you ever been part of a highly motivated, joy-filled team?

If you have, chances are that most days you were excited to come to work because you had fun collaborating and you felt like you mattered.  Your focus and enthusiasm then helped you do some of your best work with your colleagues.

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