ISPA Academy Articles
Craniosacral Therapy (CST) involves light holding of the cranium and sacrum. Small movements are made during the therapy to manipulate the joints of the skull. It is believed that the tiny manipulations of CST influence the pressure and circulatory rhythm of cerebrospinal fluid, the fluid that surrounds and cushions the brain and spinal cord.
Making more money next year is always the expectation—but how can you get there? Sure, you’ll need to control expenses as much as possible, but you’ll need to increase your topline revenue as well. Adam Hayashi, Accor North & Central America’s vice president of revenue management, recently shared several insights about applying yield management strategies to spas as a way to bring more to the top line. “Take baby steps,” he advises. “When you’re adopting a revenue management culture, you don’t want to throw too much in the beginning because at the end of the day, getting your frontline staff to buy into what you’re doing is important. They’re the ones who are going to be speaking with a guest. It should be seamless. It should be something that flies under the radar.”
Hayashi’s approach to creating a revenue management culture in spas is to move through three stages.
A big “win” for spa directors: Leading a spa team whose members understand how retail sales contribute both to the customer experience and to the spa’s financial success. While product sales may not be the primary responsibility for many employees, everyone who interacts with spa guests should have at least some sales proficiency.
Product sales training is not a one-time task. Spa employees become comfortable helping to promote retail sales once they have developed product knowledge and merchandising acumen. Beyond establishing mere competence, however, they become enthusiastic sellers when offered ongoing learning opportunities. Here are several tips to make every team member a “sell-ebrity” in your spa:
Have you ever been part of a highly motivated, joy-filled team?
If you have, chances are that most days you were excited to come to work because you had fun collaborating and you felt like you mattered. Your focus and enthusiasm then helped you do some of your best work with your colleagues.