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Ashiatsu

A method through which therapists apply massage techniques directed through bare feet.

Aston-Patterning

Aston-Patterning encourages good health and wellbeing through improving the way the body functions and moves.

Astrology

The study of planetary (and heavenly) influence on human psychology, character, and relationships.

Attracting Guests Through Innovative Treatment Offerings

September 14, 2023

Defining innovation as successfully implementing new ideas that introduce value for your customer, Michael Tompkins asked panel members to identify spa innovations they have focused on recently.

 

Aaliya Bashir shared her work with detoxification. “Detox was a bad word—usually associated with drug use—but now you see it everywhere, like on toothpaste,” she said. Aaliya also pointed out “consumers are now more educated about detoxification. Now, people are getting more aware that detoxification is an everyday thing. Everything we put inside of ourselves needs to come out.” She sees a direct benefit of innovating around the concept of detoxification within the spa: “People are coming to the sauna a couple of times per week.”

 

August 2015 Snapshot Survey – Full-Time versus Part-Time Employees

December 13, 2016

Topic of focus – Full-Time versus Part-Time Employees

The headline numbers reveal an industry that provides employment for many people on a part-time basis, but that is also generous when converting to full-time.

August 2016 Snapshot Survey – Job Descriptions

December 13, 2016

Topic of focus – Job Descriptions

When asked which job positions had written descriptions almost all (99 percent) of all spas responded yes for both massage therapist and receptionist roles. 

August 2017 Snapshot Survey – Marketing

March 6, 2018

Topic of focus – Marketing

The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.

August 2018 Snapshot Survey – Employee Training

November 27, 2018

Topic of focus – Employee Training

The 2018 ISPA Spa Workforce Study showed employee training as a significant need in the spa industry and finding well trained employees was a top area of concern for spa directors. This Snapshot Survey report dives deeper into the training programs implemented by spa and resource partner members alike to further investigate the current practices, as well as wants and needs of those in the industry.

August 2019 Snapshot Survey — Retail

November 6, 2019

The August 2019 Snapshot Survey inquired about retail sales, from both the spa and resource partner perspectives.

August 2020 Snapshot Survey — The Post-Reopening Industry Workforce

December 15, 2020

July’s Snapshot Survey results offered insight into the impact that pandemic-related occupancy restrictions and the continued hesitancy of some guests to return to spas have had on spa revenues. This month’s data highlights the ways in which those factors—and others—have affected staffing throughoutthe industry.

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