ISPA Academy Articles
The most commonly offered and best known type of massage. It was devised at the University of Stockholm in 1812 by Henri Peter Ling.
Standing body massage delivered by therapist with high-pressure hoses.
According to a 2016 study conducted by the Williams Institute, approximately 1.4 million transgender adults are living in the United States. Since this study was done several years ago, by phone, and only includes people over 18 years old, we know that the true number of individuals is higher.
How To Ace Influencer Marketing
By: Naren Arulrajah
Brand marketing is changing—and the only way for brands to keep their marketing relevant is by ensuring that it continues to shape the thinking and actions of their target audience.
Consumers want great stories. They want a story they can believe—something they can grasp, invest and hold stake in. It is a spa professional’s responsibility, then, to define and tell a great story in the context of their spa. Great stories command attention, and when you can gain your consumer’s attention, their dollar is not far behind.