ISPA Academy Articles
Have you ever advertised a great sale or promotion that didn’t deliver the results you had hoped?
Properly on-boarding new staff members to your team will determine their success with your business. The Conscious Sales Person needs the same type of introduction as a living voice that communicates your values, policies and procedures, offers, and creates a meaningful relationship with your client.
The fifth volume of this initiative takes a deeper look at social media usage trends and preferences among today’s consumer when it comes to spa.
This volume aims to shine a light on spa usage trends and perceptions of the spa industry around the world.
No longer the new kids on the block, millennials have rapidly become a powerful player in commerce in the U.S. and beyond.
Mattison is a world-renowned expert on workforce trends and the generational change we’re currently experiencing in the workforce; his work tracks how shifting demographics will necessitate a new style of leadership. In his book, The War at Work, Mattison details how reimagining leadership and talent management for the 2020s is the key to building stronger, more effective teams.