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Float Therapy

Floating, also known by the clinical name R.E.S.T. (Restricted Environmental Stimulation Therapy/Treatment/Technique), is an experience of weightlessness that is acquired by lying quietly in a dark tank, suspended in a warm solution of water and Epsom salt. The solution is about 10″ deep and so dense that you float effortlessly.

Foot Bath

A bath for cleansing, warming, soothing or disinfecting the feet.

Forbes Five Star Q&A

September 5, 2023

The Forbes Five-Star criteria for spas has undergone major changes recently. Michael Conte, Forbes Travel Guide’s senior executive trainer, recently joined an ISPA Town Hall to discuss what those changes are, and to offer advice on how to ensure our spas provide extraordinary and extremely personalized services to obtain or keep those Five-Star ratings. ISPA Chair Patrick Huey moderated the event.

Forecasting the Financial Ripple: What Tariffs Mean for Spa Operations in 2025

July 10, 2025

A recent ISPA Snapshot Survey gathered responses from ISPA members to better understand how pricing changes and the potential implementation of new tariffs are currently affecting the industry. The results provide insight into:

  • How frequently businesses assess pricing
  • The degree to which current and potential tariff changes are impacting operations
  • The proactive steps companies are taking in anticipation of further tariff-related challenges

Four Takeaways from Shine On with Dr. Cindy Geyer

March 16, 2021

IN DECEMBER OF 2020, Dr. Cindy Geyer joined the ISPA community to share with us her professional insights regarding holistic wellness in the spa workplace. A veteran clinician with more than 20 years’ experience at Canyon Ranch Lenox, in Lenox, Massachusetts, Dr. Geyer spoke to ISPA Chairman Patrick Huey about building up resilience to stress and supporting your team’s mental well-being along the way.

From Burnout to Brilliance: Town Hall panelists offer tips for celebrating an incentivizing employee success

October 3, 2024

Keeping employees engaged and energized leads to lower staff turnover rates and a positive work environment. During a midsummer ISPA Town Hall, panelists Christina Cabrera, Gigi Guiette, Cassie Sampson and John VanEron shared how they celebrate and incentivize employee success.

From Summer Glow-Ups to Winter Wonderlands: 3 Tips to Maximize Retail Revenue with Seasonal Promotions

July 11, 2024

Want to boost retail sales and engage guests? Let the seasons be your guide to a dynamic shopping experience.

Seasonal promotions in the spa retail area can capture guests’ attention and encourage purchases. By aligning product launches with specific times of the year, spas can tap into the natural buying cycles of their guests. A new skincare line introduced in the spring will capitalize on guests looking to refresh their beauty routines. Launching body care products in the autumn can appeal to those seeking hydration solutions during colder, dryer months.

From the ISPA Talent Toolkit: Press Releases- When and How

July 11, 2024

Press releases serve as powerful tools to elevate the profile of businesses in industries where competition is fierce and customer engagement is crucial. These carefully crafted communications can generate buzz about new services or products and capture the interest of potential clients.

Beyond just creating excitement, press releases foster engagement by sparking conversations and highlighting solutions tailored to customer needs, effectively kickstarting the lead generation process. Moreover, by consistently placing the company’s name in front of the public, press releases contribute to long-term brand awareness and customer loyalty.

Full Circle with Amy Purdy

May 15, 2025

“In so many ways, this was where it all began for me,” Amy Purdy told Conference attendees in Colorado Springs. “In 1998, I was a massage therapist and one of my goals was always to go to an ISPA Conference.”

Purdy’s keynote address during the Power Session on the ISPA Conference’s opening morning was nothing short of inspirational. She took the stage with a heartfelt reflection after receiving the 2025 ISPA Alex Szekely Humanitarian Award: “You never know when your detours will lead you to exactly where you want to be.”

Galvanic Facial

A specialized pre-treatment gel with a negative charge is applied to clean, dry skin.

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