ISPA Academy Articles
Topic of focus – Retail
Nearly all spa members surveyed responded that they sell retail in their spas (99 percent); however, only 20 percent of spa respondents sell retail products directly to consumers online. This shows that spas continue to be mainly be brick-and-mortar retailers when it comes to selling products.
Topic of focus – Retail
If there is any question as to if spas are still selling retail, let it be known that all spa respondents to this month’s survey, 100 percent, are selling retail products. Furthermore, 86 percent of all spa respondents derive between five and 25 percent of their total spa revenue from retail sales. Day spa respondents bring in a slightly higher percentage of revenue from retail, with 72 percent deriving between ten and 25 percent from it, compared to 50 percent of resort and hotel spa respondents for the same segment.
The May Snapshot Survey inquired about gratuities and service fees for service providers in the spa.
ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry and ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry andoffered real-time feedback on how spas and their resource partners managed closures and prepared for reopening. As restrictions related to COVID-19 have been lifted in recent weeks, the timing of the May survey provided an opportunity to compare the actions and policies of two groups: spas that have reopened, and those yet to reopen. The survey results are organized to highlight the outcomes of that comparison.
Meditation and Mindfulness are more popular than ever. But what’s driving the change, and what can your spa do to make the most of it?
Earlier this year, an interesting press release found its way onto my desk, courtesy of toy manufacturer Mattel. It announced the launch of the Barbie Wellness Collection, featuring Barbies that teach “three key themes: meditation, physical well-being, and self-care.”
STAFFING HAS LONG BEEN AN ISSUE IN THE SPA INDUSTRY before the pandemic began: for years, data from the ISPA U.S. Spa Industry showed that there were more open positions than there were qualified applicants to fill them.
It goes without saying: to grow your business, you need to have effective marketing. Whether it takes the form of an email campaign to recapture existing clients, creating positive word-of-mouth among hotel staff or using Instagram to reach a wider audience, marketing is a skeleton key to unlock your spa’s growth potential.
As the world returns to normal after the height of the COVID-19 pandemic, the spa industry will rebound. Pent-up demand for travel and soothing human touch will bring business back to spas and resource partners, even if consumers are demanding different treatments, clearer hygiene standards and greater transparency than before.