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Consumer Snapshot Volume V: Social Media and the Spa-Goer

January 23, 2017
Research

The fifth volume of this initiative takes a deeper look at social media usage trends and preferences among today’s consumer when it comes to spa.

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Consumer Snapshot Volume VI: Consumer Perceptions and Preferences

January 23, 2017
Research

This volume aims to shine a light on spa usage trends and perceptions of the spa industry around the world.

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Consumer Snapshot Volume VII: Millennial Perceptions and Preferences

January 23, 2017
Research

No longer the new kids on the block, millennials have rapidly become a powerful player in commerce in the U.S. and beyond.

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Contrast Therapy

A form of treatment where a limb or the entire body is immersed in ice water followed by the immediate immersion of the limb or body in warm water.

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Conversations with Seth Mattison

March 26, 2021
Human Resources, Inspiration, Spa Operations

Mattison is a world-renowned expert on workforce trends and the generational change we’re currently experiencing in the workforce; his work tracks how shifting demographics will necessitate a new style of leadership. In his book, The War at Work, Mattison details how reimagining leadership and talent management for the 2020s is the key to building stronger, more effective teams.

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Cooking up a Customer Service Culture: 4 Ingredients to a Well-Balanced Guest Experience

June 13, 2024
Inspiration, Spa Operations

“It’s not just about the pancake,” says Mindi Morin. “I had a long-time guest who was complaining about her stay, and particularly that we no longer served ‘her’ pancake. As I began to dig deeper, her disappointment was more about what the pancake represented to her in relation to her first life-changing visit to the Ranch and the reality of change/loss in her life. I use this story as an example to our new front-line employees. To turn around an unhappy guest, you need to understand the core of the problem. We can mix her up the pancake, and we need to help her feel she’s still at home here as our property continues to evolve.”

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COVID-19 FAQ: Personal Protective Equipment

July 29, 2020
Spa Operations
This FAQ provides detailed guidelines, sourced from the CDC, for the proper use of personal protective equipment, including cloth face coverings and gloves.
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COVID-19 Spa Industry Commitment

July 29, 2020
Spa Operations
This one page poster highlights the spa industry’s shared commitment to staff and guests by identifying seven standards intended to foster confidence and peace of mind as spas reopen.
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COVID-19 Spa Reopening Checklist

July 29, 2020
Spa Operations
This checklist will serve as a guide for spas as they develop their custom reopening strategy. In addition to the checklist, a set of communications templates are included at the end of the document to assist with marketing efforts.
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COVID-19 Spa Sanitation & Hygiene Commitment

July 29, 2020
Spa Operations
All spas who commit to ISPA’s Sanitation & Hygiene Standards are encourage to display this commitment visual within their spa and/or website. 
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