ISPA Academy Articles
Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school. His distributor positioned the line in the spas of a very upscale hotel chain. Life became exhilarating; he began to get a lot of media attention. He was invited to speak at several high profile spa events, to promote his products. He and his assistant conducted intensive training at the spas personally to ensure that the therapists understood the protocols.
THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY, and despite current restrictions, we are conﬁdent that with hard work, ﬂexibility and creativity, you’ll navigate the busiest time of year and and—more importantly—increase sales at the spa.
Trust is the glue to successful relationships. It’s important to recognize whether you are building or breaking trust with the people you work with, serve and lead. Then ask, how can I demonstrate trust and confidence in others?
Do you tend to focus on people’s strengths or on their weaknesses? A leader’s job is to recognize potential and help them reach it. Are you doing that?
Have you ever come across a rock star employee in your work place? A rock star team member is one who strives for excellence, welcomes new ideas, brings fresh perspective to the table, plays well with the team but leads with accountability and, at the end of the day, gets things done because results matter.
Spas around the world spent a signiﬁcant portion of 2020 working to prepare for reopening. Grappling with the always-evolving challenges of the COVID-19 crisis meant implementing new sanitation protocols, rethinking budgets, streamlining the guest experience and, in many instances, simply ﬁnding a way to survive. Of course, the goal of all that hard work was to create the kind of safe, relaxing, rejuvenating environments that have led millions of people to make spa visits a core part of their wellness routines.
In the fast-paced lives of spa leaders, financial planning and budgeting is often viewed as a yearly burden reserved for management, with the financial aspects of a spa’s operations seldom shared with the team. However, there lies a missed opportunity to leverage finance as a tool to build team unity, foster talent retention and infuse even more meaning into the already important jobs of spa staff. By humanizing finance and creatively communicating financial goals and forecasts, spa directors can unite their teams in a shared commitment to the spa’s mission, transforming employees into stakeholders with a deeper understanding of the “why” behind what could easily become mundane daily operations with no goals in place.
Humanizing finance is easier said than done—but with these three steps to pave the way, spa leaders can take practical action toward igniting a hidden spark of motivation in their teams.