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How Spa Product Differentiation Can Help You Beat the Competition

June 23, 2017

Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain.  Life became exhilarating; he began to get a lot of media attention. He was invited to speak at several high profile spa events, to promote his products. He and his assistant conducted intensive training at the spas personally to ensure that the therapists understood the protocols.

How Spas Can Generate More Revenue for the Holidays

March 16, 2021

THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY, and despite current restrictions, we are confident that with hard work, flexibility and creativity, you’ll navigate the busiest time of year and and—more importantly—increase sales at the spa.

How to Demonstrate Trust in Others (Elevate Your Leadership Part VI)

December 18, 2019

Trust is the glue to successful relationships. It’s important to recognize whether you are building or breaking trust with the people you work with, serve and lead. Then ask, how can I demonstrate trust and confidence in others?

How to Maximize Potential (Elevate Your Leadership Pt. III)

December 18, 2019

Do you tend to focus on people’s strengths or on their weaknesses? A leader’s job is to recognize potential and help them reach it. Are you doing that?

How to Spot and Hire Top Talent

March 31, 2017

Have you ever come across a rock star employee in your work place? A rock star team member is one who strives for excellence, welcomes new ideas, brings fresh perspective to the table, plays well with the team but leads with accountability and, at the end of the day, gets things done because results matter. 

How to Wow the First-Time Spa Goer

March 16, 2021

Spas around the world spent a significant portion of 2020 working to prepare for reopening. Grappling with the always-evolving challenges of the COVID-19 crisis meant implementing new sanitation protocols, rethinking budgets, streamlining the guest experience and, in many instances, simply finding a way to survive. Of course, the goal of all that hard work was to create the kind of safe, relaxing, rejuvenating environments that have led millions of people to make spa visits a core part of their wellness routines.

Humanize Finance & Ignite Your Staff’s Hidden Potential

October 3, 2023

In the fast-paced lives of spa leaders, financial planning and budgeting is often viewed as a yearly burden reserved for management, with the financial aspects of a spa’s operations seldom shared with the team. However, there lies a missed opportunity to leverage finance as a tool to build team unity, foster talent retention and infuse even more meaning into the already important jobs of spa staff. By humanizing finance and creatively communicating financial goals and forecasts, spa directors can unite their teams in a shared commitment to the spa’s mission, transforming employees into stakeholders with a deeper understanding of the “why” behind what could easily become mundane daily operations with no goals in place.

Humanizing finance is easier said than done—but with these three steps to pave the way, spa leaders can take practical action toward igniting a hidden spark of motivation in their teams.


Hydradermie, previously known as cathiodermie, is a facial which uses high frequency and low voltage electrotherapy to rejuvinate and revitalize the skin in order to restore its natural radiance.


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Definition of Offering:
Using hypnosis as a therapeutic technique to treat anxiety, phobias, substance abuse, and unwanted behaviors.

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