ISPA Academy Articles

<<< Back to ISPA Academy

Creating Spa Sales Specialists

September 26, 2024

Kristine Huffman for Pulse: Earlier this year, you shared your experience using the Predictive Index (PI) to help select your sales team based on identifying optimal personality traits for their job duties. Let’s pick up from there and talk about what you do with those people once you’ve got them.

Carol Stratford: We established two roles within the reservations center. The real go-getters who fit the profile of a true salesperson did the initial reservation calls. We set up an incentive program for them, because their profiles indicate they’re motivated by rewards. That, along with having the right call flow, helped improve conversion rates.

 

Creative Therapy (Creative Movement)

A form of therapy that uses kinesthetic, rational, musical, and emotional functions to work out the mind and body through expressive movement.

Creative Visualization

Learn about a technique and enjoy a peaceful and relaxing atmosphere where you are taken on a journey to visualize yourself in a new, more positive light.

Crenotherapy

A therapy using a “wand” of frozen products which produce a vasoconstricting effect on skin tissue and muscle mass thereby creating a “lifting” of the areas to be treated.

Crisis Management as a Job Responsibility

July 11, 2024

Kristine Huffman for Pulse: You’re responsible for operations at many different facilities. What is the best approach to preparing your team members for an emergency?

Rachael McCrory: Being a part of a large corporation, we are fortunate to have an extensive online learning platform that covers a range of subjects from emergency response and fire procedure to active attack situations. In addition, properties have safety preparedness plans that also cover unique nuances in their region, such as natural disasters.

Crisis Management for Spas

July 11, 2024

Following is a short list of emergency resources focused on aid and assistance specifically for hospitality businesses like hotels and spas. This list is designed to be relevant for an international audience, so it includes both general advice and specific organizations that operate globally. Because of the broad array of resources available in different locations, the list is not comprehensive but instead is meant as a starting point for your emergency preparedness.

Cross Training

A fitness regimen alternating between aerobic, flexibility, and strength exercises (one type of exercise per day) for 30 minutes.

Cryosauna

Whole body cryotherapy in a sauna-like environment is the process of exposing the body to extremely low temperatures (-110 to -130C) in a controlled environment for a limited amount of time.

Cryotherapy

Cryotherapy is a pain treatment that uses a method of localized freezing temperatures to deaden an irritated nerve. Cryotherapy is also used as a method of treating localized areas of some cancers (called cryosurgery), to treat abnormal skin cells by dermatologists.

Crystal Therapy (Crystal Healing)

Healing energy believed to be generated by quartz and other minerals. Crystals are known to have electromagnetic energy, as does the human body.

Scroll to Top