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Interstate Massage and Cosmetology Compact Update

April 11, 2024

Matt Shafer, Deputy Program Director for The Council of State Governments, recently joined ISPA virtually to provide an update on the Interstate Massage and Cosmetology compacts. These compacts support the mobility of licensed massage therapists and cosmetologists by providing an additional licensing pathway, or reciprocity, among participating states.

Interval Training

A series of high-energy exercises succeeded by a period of low-intensity activity. A combination of high-energy exercise followed by a period of low-intensity activity.

Interview Questions

March 28, 2017

Looking for new ways to learn more about job candidates during the interview process? ISPA members shared their favorite interview questions in a previous ISPA Snapshot Survey. You are sure to find some thought-provoking conversation starters for your next interview here.

Investigating New Hires

September 5, 2023

With 250 employees and a fair amount of turnover, Colin MacCrimmon has a lot of jobs to fill and several ways to gather enough information to judge the suitability of a job candidate. When hiring new employees, the human resources manager for Oak Bay Beach Hotel in Victoria, British Columbia, relies primarily on reference checks from previous employers and managers, as well as personal references.

Using a set of standard questions, MacCrimmon probes job candidates and their references for red flags. “It’s important not to be suggestive,” he said. “Follow a template and give people time to talk.” He has found vague answers to specific questions— like why they left a specific job—from either the job candidate or a reference can reveal potential issues in the candidate’s job history that warrant more probing questions.

Ion Foot Detox Bath

Other Name(s):
Ionic Foot Bath, Foot Detox Bath

Definition of Offering:
A ion foot detox bath is said to remove toxins from your body through your feet.

Iridology

Iridology is based on the premise that every organ in the body has a corresponding location within the iris of the eye, which serves as an indicator of the organ’s health or disease.

Is Your Spa “Holiday-Ready”?

October 3, 2023

The holiday season seems to begin earlier every year. To help ISPA members plan for the year-end rush, a Town Hall this summer focused on getting your spa “holiday-ready” with creative seasonal promotions and incentive ideas like gift cards and open houses. Panelists at the July Town Hall included Aaliya Bashir, owner of Warrior Body Spa; Charlotte Prescott, director of spa and fitness at Privai Spa at the Kimpton Epic, Arch Amenities Group; Ginger McLean, director of spa operations at Hard Rock Atlantic City; Justin Vanderpoel, assistant spa director at Well & Being Spa at the Fairmont Scottsdale Princess; and Patrick Huey, ISPA chairman, as moderator.

The idea of “Christmas in July” is more than a marketing gimmick. By mid-summer, most spas are already beginning their planning for holiday sales and year-end promotions. “We started our holiday planning [in July] with preliminary meetings,” said Justin Vanderpoel. “It’s never too early to start planning. We like to include everyone in the leadership team at our meetings. The more minds, the better.”

Ginger McLean said, “We create a framework of our marketing calendar in September for the next year. We then meet quarterly with everyone and work hand-in-hand across the property to ensure everything is consistent.”

Aaliya Bashir shared, “Our spa plans our marketing four months out. Our biggest days for revenue are Black Friday/Cyber Monday.

It’s an Animal’s Planet: Leadership and Business Advice from the Wild

June 12, 2018

Survival of the fittest, constant adaption to change—the wilderness and the corporate world have many similarities.

It’s Time To Glow Up: How to audit and elevate your spa service menu in 12 steps

January 4, 2024

In the competitive realm of spa marketing and positioning, success lies in the art of evolution. A strategic audit of your service menu is not just a task to check off your list; it’s a paramount decision for distinguishing your spa among the competition and attracting your customers to book services. While a menu audit is appropriate at any time, the start of a new year is an excellent reminder to view your spa’s service offerings with fresh eyes. Picture your spa menu as a dynamic reflection of client expectations and industry trends. This is your call-to-action: an audit that goes beyond routine scrutiny, unlocking avenues for innovation and market relevance. Below are 12 concise tips to guide spa owners and directors in the quest for an elevated menu. From reimagining signature offerings to embracing sustain ability, these insights promise to reshape your spa’s identity and captivate the hearts of your discerning clientele.

Jacuzzi

A patented design of a whirlpool bath or a mechanism which swirls water in a bath with underwater jets.

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