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9 Steps to Creating the Perfect Social Media Plan in 2020

October 8, 2019

Do you want to maximize your online influence through social media? Start with these questions: Why you are on social media? Which networks are you using? Which are working?

August 2017 Snapshot Survey – Marketing

March 6, 2018

Topic of focus – Marketing

The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.

Building Your Spa’s Brand on LinkedIn: Best Practices for Thought Leadership & Networking

September 5, 2023

Over the past three pandemic years, an increasing number of professionals have turned to LinkedIn to do their due diligence before meeting someone (either virtually or in person). This puts you in a position to win or lose based on what they find on your profile and your activity on the network.

When this marketing tool first came onto the scene in 2003, a lot of professionals thought of it as an online resume. But it is so much more than that.

Fast forward 20 years and, post-lockdown, more professionals than ever are turning to LinkedIn to position themselves (and their companies) as industry leaders.

It is considered an invaluable personal branding platform—one that provides you with visibility and the opportunity to build thought leadership by being a trusted voice in the spa industry.

“LinkedIn has grown wildly since 2003. I call it the modern take on the old Rolodex,” explains Ginger McLean, director of spa operations at the Hard Rock Hotel & Casino Atlantic City. “I’m on the platform daily as it’s a credible professional network and resource for me.”

Research performed by Texas-based FrogDog found more than 75 percent of C-level executives log onto LinkedIn at least multiple times per month and can be considered “active” users.

However, the research goes on to report that what interested these executives more than recruiting, marketing and sales tools were the networking opportunities available through the platform.

LinkedIn is a place where like-minded professionals can connect to share ideas and brainstorm solutions to common challenges.

Every Question Answered: The ISPA Talent Toolkit

September 7, 2023

WHO will find value in the ISPA Talent Toolkit?

This suite of resources arms spa owners and directors, human resources leaders and marketing and communication departments with the checklists, templates and guides they need for success with talent recruitment and engagement concerns that are at the forefront of focus in the spa industry.

WHAT is included in the Toolkit? The Talent Toolkit comes equipped with resources for every talent-related function of your spa business. Each toolkit section below lists some currently-available tools.

February 2015 Snapshot Survey – Word-of-Mouth Marketing

December 13, 2016

Topic of focus – Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

From the ISPA Talent Toolkit: Press Releases- When and How

July 11, 2024

Press releases serve as powerful tools to elevate the profile of businesses in industries where competition is fierce and customer engagement is crucial. These carefully crafted communications can generate buzz about new services or products and capture the interest of potential clients.

Beyond just creating excitement, press releases foster engagement by sparking conversations and highlighting solutions tailored to customer needs, effectively kickstarting the lead generation process. Moreover, by consistently placing the company’s name in front of the public, press releases contribute to long-term brand awareness and customer loyalty.

How to Wow the First-Time Spa Goer

March 16, 2021

Spas around the world spent a significant portion of 2020 working to prepare for reopening. Grappling with the always-evolving challenges of the COVID-19 crisis meant implementing new sanitation protocols, rethinking budgets, streamlining the guest experience and, in many instances, simply finding a way to survive. Of course, the goal of all that hard work was to create the kind of safe, relaxing, rejuvenating environments that have led millions of people to make spa visits a core part of their wellness routines.

June 2017 Snapshot Survey – Social Media

September 6, 2017

Topic of focus – Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

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