Marketing and PR

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9 Steps to Creating the Perfect Social Media Plan in 2020

October 8, 2019

Do you want to maximize your online influence through social media? Start with these questions: Why you are on social media? Which networks are you using? Which are working?

August 2017 Snapshot Survey – Marketing

March 6, 2018

Topic of focus – Marketing

The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.

February 2015 Snapshot Survey – Word-of-Mouth Marketing

December 13, 2016

Topic of focus – Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

How to Wow the First-Time Spa Goer

March 16, 2021

Spas around the world spent a significant portion of 2020 working to prepare for reopening. Grappling with the always-evolving challenges of the COVID-19 crisis meant implementing new sanitation protocols, rethinking budgets, streamlining the guest experience and, in many instances, simply finding a way to survive. Of course, the goal of all that hard work was to create the kind of safe, relaxing, rejuvenating environments that have led millions of people to make spa visits a core part of their wellness routines.

June 2017 Snapshot Survey – Social Media

September 6, 2017

Topic of focus – Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

Member Perspectives: Mindful Marketing

March 26, 2021

It goes without saying: to grow your business, you need to have effective marketing. Whether it takes the form of an email campaign to recapture existing clients, creating positive word-of-mouth among hotel staff or using Instagram to reach a wider audience, marketing is a skeleton key to unlock your spa’s growth potential.

Run a 5-Step Social Media Scan

March 16, 2021

If someone had walked up to you at the ISPA Conference & Expo in Las Vegas last September, and told you how much our lives were about to completely change, would you have believed them? I don’t think I would have! Let me ask you this: Just as you’ve had to evolve the way that you live and work and eat and learn—have you also evolved the way that you are now posting about your business, your brand, your products and services?

Sample Press Release

March 28, 2017

Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

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