ISPA Academy Articles
Electrolysis is treatment that results in permanent hair removal. Electrolysis is a treatment whereby a fine needle (wire filament or probe) is inserted into a hair follicle, and an electric current (galvanic and/or radio frequency) is passed down the needle to destroy the hair follicle so that it can no longer produce new hair.
Treatments using the stimulating properties of a low voltage electric current. Used to reaffirm muscle, eliminate cellulite and help in weight loss treatments.
Topic of focus – Word-of-Mouth Marketing
Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products. Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.
Topic of focus – Employee Training
Quality employee training is essential to the success of any business within the spa industry. Spa members are offering a variety of training opportunities to ensure their clients receive the best experience possible.
Topic of focus – Wellness
Overall, slightly more than half (56 percent) of all resource partner respondents incorporate the term “wellness,” in their marketing messaging. Nearly six out of ten spa member respondents (59 percent) use “wellness” in their marketing messaging with the resort/hotel spa segment using it more often than day spas (60 percent and 50 percent respectively).
Topic of focus – Technology in the Workplace
In terms of offering tech-related options in the spa, day spa respondents tended to offer these amenities at a higher rate than resort/hotel spa respondents. The largest difference was among those offering appointment text confirmations/reminders, with 83 percent of day spa respondents offering this feature compared to only 24 percent of resort/hotel spa respondents. Other tech-related areas that day spa participants offer more frequently than resort/hotel spa participants are online appointment bookings, 87 percent to 49 percent respectively, and appointment email confirmations/reminders, at 96 percent and 79 percent respectively.