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Sleep Tourism Spa Services

November 2, 2023

At the end of a 50-minute massage at the Underground Spa & Wellness at the Logan Hotel Philadelphia, a guest fell asleep; upon waking, he asked if he could stay a little longer.

While that might have been impossible at a spa where every room is booked throughout the day, the Underground told him he was welcome to stay.

He slept for hours.

When he left, he was filled with gratitude, telling them he’s never able to sleep and those few hours were like a dream.

He’s not alone.

 

Smiley Poswolsky: Recruitment is Personal: Attracting Top Talent in Challenging Times

September 14, 2023

“There’s one word—one thing I want you to take away today,” Smiley Poswolsky said as the word BELONGING appeared on the digital display behind him. “We know it when we see it. We know it when we give it.” Smiley then shared an alarming statistic: 70 percent of Americans are disengaged with their jobs today. Some, he said, are so disengaged they actively work against their company.

Social Media In The Workplace- September 2023 Snapshot Survey

November 2, 2023

The September 2023 ISPA Snapshot Survey asked respondents to share details about their spa or company’s social media strategies and policies. The survey response highlights who manages the social media accounts, the most popular social media platforms used, areas promoted on social media and advertising on social media.

THE PLATFORMS AND HOW SPAS POST CONTENT

An active social media presence is critical for spa brands. Used nearly universally by spas and affiliated businesses is Instagram, at 99 per[1]cent. Other widely-utilized social media platforms for spa industry brands are Facebook (91 percent) and LinkedIn (54 percent).

Social Media Secrets for Attracting Millennials

March 28, 2017

Social Media Secrets for Attracting Millennials    BY ERIN GARGAN

DISCLAIMER: I was born in 1982, which means I am just barely a millennial. I also have a serious spa addiction and run a social media agency. 

Sophrology

A stress management regimen comprised of relaxation techniques and dynamic movements.

Sound Therapy

The use of Sound Therapy in its many manifestations is believed to create emotional, mental and physical balance through the vibration or resonance of sound or in some instances the absence of sound.

Spa Management Risk Allocation — What is Market & What is Fair?

September 6, 2018

Read Gerry Hickel’s thorough examination of the do’s and don’ts of spa management contracts.

Spa Revenue Management

October 3, 2023

Two years ago, Pulse explored revenue management in the spa industry. It was a time when many facilities were emerging from the darkest days of pandemic closures and trying to reimagine income models and new prospects for profitable practices. Now, as many spa leaders plan their operational budgets for 2024 and look for creative opportunities to become more efficient and more in tune with market demand, this is an apt time for a review of revenue management.

The general premise of revenue management is simple: Customers are willing to pay more for services during peak periods and—conversely—they may be tempted to alter their schedules to take advantage of special-value pricing in non-peak hours.

The airline industry is the go-to example of a service built on the revenue management model: Try booking a flight for Sunday afternoon or Monday morning, when you’re competing with business travelers, and you’ll find your ticket price is as much as double the fare for the same trip on a midweek evening. Likewise, a summertime excursion to a family vacation destination will almost always be more expensive than the same flight during the school year. So you, as the traveler, have a choice whether to pay more for convenient scheduling, or to rearrange your timetable to take advantage of bargain pricing.

The hotel industry adopted revenue management practices decades ago, but the spa industry has been slow to follow suit. ISPA member surveys consistently indicate the majority of spas operate on a static price schedule or institute only the most basic variable pricing with adjustments by season or day of week.

The spa industry’s hesitancy to fully embrace the strategies of revenue management may be rooted in several factors, from the perceived— and actual—complexity of developing a revenue management system to concerns that guests will respond unfavorably to any such changes. Those concerns are certainly valid, but they can also be overcome through education and careful planning. In this issue of Pulse are presented several articles meant to demystify the concepts behind revenue management, assess its potential within the spa industry and help spa leaders determine how—or whether—to apply its principles to their businesses.

Sports Massage

Deep-tissue massage directed specifically at muscles used in athletic activities. This massage can be either preventive or corrective in approach.

Spray Tan

A beauty treatment in which the body is sprayed with a product containing chemicals that react with the skin to produce an artificial suntan.

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