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Sample Press Release

March 28, 2017

Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

Sauna

Using electric heaters and igneous rocks as a heat source, saunas are usually wood-lined, enclosed rooms with the intention of inducing sweat in order to promote healing, open the skin’s pores and flush out toxins.

Scalp and Hair Treatment

A treatment which includes a thorough cleansing, conditioning and scalp massage that leaves hair shiny and full of body.

Scotch Hose

The Scotch Hose is an invigorating hydrotherapy treatment. The use of alternating warm and cool water, through a high velocity water wand (or hose), is controlled by a body treatment specialist. Scotch Hose units work to speed up the client’s metabolism through hot and cold pressurized water and direct contact to the client’s specific points of pressure.

Seaweed (Body) Wrap

Similar to herbal wraps combined with heat packs, using sea water and seaweed with a balance of the ocean’s nutrients; minerals, rare trace elements, vitamins and proteins, which are soaked into the blood stream, to revitalize skin and body.

Second-Quarter Performance in the Spa Industry

October 3, 2024

The July 2024 ISPA Snapshot Survey asked respondents to share details about their spa or company’s second quarter performance (April 1 to June 30, 2024) compared to the second quarter of 2023. The results indicate revenue and spa visits in the spa industry continue to increase, opening the door for new hiring opportunities.

 

Selecting and Managing Your Retail Inventory

June 16, 2017

Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”

September 2015 Snapshot Survey – What ISPA Members are Exploring

December 13, 2016

Topic of Focus – What ISPA Members are Exploring

The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.

September 2016 Snapshot Survey – Marketing

December 13, 2016

Topic of focus – Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

September 2017 Snapshot Survey – Spa Treatment Trends

March 6, 2018

Topic of focus – Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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