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Video: The Top Social Media Trend of 2017

June 12, 2017

Instagram, Facebook and Snapchat Stories are exploding in popularity over the traditional vertical newsfeed post format! Erin Gargan explains why and issues a social media challenge to the ISPA community.

Volcanic Mud Therapy

Other Name(s):
Volcanic mud baths, volcanic ash treatments

Definition of Offering:
Volcanic mud treatments utilize the healing properties that are found in volcanic ash to treat, soften and detoxify the skin.

Watsu

A form of aquatic bodywork, Watsu is characterized by one-on-one sessions in which a practitioner or therapist gently cradles, moves, stretches, and massages a receiver in chest-deep warm water.

Waxing (Hair Removal)

The act or technique of applying a depilatory wax to the body for removing hair.

Webinar: Using Online Quizzes to Grow Your Client Base

March 28, 2017

We’re all curious to take quizzes that reveal ‘which Kardasian are we’, or ‘what haircut you should actually have’… and websites like Buzzfeed have taken full advantage of this fact to grow their fan base by leaps and bounds.

Why Core Values are Critical (Elevate Your Leadership Pt. IV)

December 18, 2019

Does your company have core values? It’s a leader’s responsbility to establish those, as well as recognize that each employee comes to work with their own set of values, too.

Why You Should Delegate (Elevate Your Leadership Pt. VII)

December 18, 2019

Do you catch yourself saying, it would just be easier if I did it myself? While that may be a short-term fix, it isn’t the best long-term solution. By delegating tasks, leaders empower their employees and foster growth.

Working with Local Schools

March 26, 2021

Looking for new talent? Here are five ways to work with local schools to genreate future spa industry professionals.

Yielding: A Reopening Win-Win

March 16, 2021

In its most traditional sense, yield management is a variable pricing strategy based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations—or spa services). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This has worked for airlines and the hotel and hospitality industries for years.

 

Yoga

An ancient Hindu system of stretching and toning the body through movements or postures (asanas), composed of deep breathing, relaxation methods, and diet. Yoga is frequently part of stress-reduction programs.

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