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March 2016 Snapshot Survey – Revenue Generating Ideas

December 13, 2016

Topic of focus – Revenue Generating Ideas

When asked whether ISPA spa members had partnered with a local business or organization to generate new revenue, 36 percent of all spa members responded yes.

March 2017 Snapshot Survey – 100th Snapshot Survey

September 6, 2017

Topic of focus – 100th Snapshot Survey: Job Satisfaction and Employee Values

Respondents were asked to rate their satisfaction in their current positions on a five-point scale with one being very unsatisfied, to five being very satisfied. Resource partner respondents had the highest average rating with 4.29 out of five in overall satisfaction. Spa service providers followed with an high 4.08 average and spa leaders had an average rating of 3.72 out of five.

March 2018 Snapshot Survey – Environmental Sustainability

November 27, 2018

Topic of focus – Environmental Sustainability

The last time an ISPA Snapshot Survey focused on environmental sustainability was in March of 2010. At that time, 82 percent of spa respondents promoted recycling within the spa compared to 71 percent in 2018. More spas are using sustainable bags within their retail space (40 percent in 2018 compared to 36 percent in 2010). An uptick in spaces with an LEED certification was also evident among resort/hotel spas with 12 percent holding the certification in 2018 compared to only 4 percent eight years ago.

March 2019 Snapshot Survey — Employee Performance

April 24, 2019

Topic of focus – Employee Performance

The March Snapshot Survey inquired about employee performance including performance review processes and tools used by respondents to track and report.

March 2020 Snapshot Survey — COVID-19 Response

December 15, 2020

The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-19. Spas and resource partners have been forced to respond quickly to new developments on analmost daily basis as national, state and local officials have ordered non-essential businessesclosed in many areas as of this writing. To better capture the variety of effects COVID-19 has hadon the industry in this short time, respondents’ open-ended statements were reviewed collectivelyand used as the basis for this more comprehensive report. Its goal is to summarize respondents’general experiences in response to the pandemic while also highlighting the variability that existsacross that spectrum.


Developed by Reiki Master Ethel Lombardi, MariEL refers to a transformational healing energy that works at the cellular level to help clients release emotional and physical traumas.

Maximize Your Retail with Revenue Boosting Ideas

June 16, 2017

Never be complacent in what you buy and how your store looks. Not only does your guest want the newest and on-trend item, but your team does also. By generating excitement within your team, and frequently re-creating your store, you motivate them to sell and promote more.

Maximizing Spa Marketing with AI: How Artificial Intelligence Apps Can Help Spa Owners Boost Their Promotions and Attract More Clients

September 5, 2023

As the spa industry continues to grow and evolve, spa owners are constantly seeking new and innovative ways to promote their businesses and attract customers. In recent years, the rise of artificial intelligence (AI) technology has offered spas an exciting, unique opportunity to enhance their marketing efforts and stay ahead of the curve. From chatbots and personalized email marketing to social media analytics and virtual tour software, a variety of AI apps can help spa owners better understand their customers, tailor their marketing strategies and, ultimately, drive revenue growth. However, with so many options available, it can be challenging for spa owners to know where to start. In this article, we will explore the benefits of AI technology for spas and provide practical tips for spa owners looking to leverage AI apps to maximize their marketing efforts and promote their businesses effectively. While it would be impossible to catalog all the uses and applications for AI, this list serves as a great introduction.

May 2015 Snapshot Survey – Retail

December 13, 2016

Topic of focus – Retail

Retail products are an important income source for members, contributing an average of 10-15 percent of total annual sales revenue.

May 2016 Snapshot Survey – Spa Treatments

December 13, 2016

Topic of focus – Spa Treatments

When asked how many total treatment offerings are listed on their spa menu, the most popular answer among all spas was 21 – 30. Interestingly, 9 percent of all spas noted they offer more than 80 treatments on their spa menu.

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