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Recruitment Trends, Career Growth and Professional Development

September 5, 2023

Earlier this spring, internationally renowned workplace belonging expert and bestselling author Smiley Poswolsky joined the ISPA community in an online town hall event where he touched on the rapid changes to the work environment since the start of the Covid-19 pandemic. In the SpaSoft-sponsored event moderated by ISPA Chair Patrick Huey, Smiley shared his insights and expertise on workplace disruptions and how to engage employees, reduce burnout and encourage team interactions.


Ancient Chinese technique using pressure point massage (usually on the feet, but also hands and ears) to restore the flow of energy throughout the body.


Meaning “universal life-force energy,” a scientific method of activating and balancing the life-force energy present in all living things. 

Reimagine, Redesign, Retail: 7 Tips to Craft a Spa Retail Experience from Existing Space

June 13, 2024

Purpose-built day spas or resorts will have retail spaces in mind during planning and development stages. That is a luxury not available to those attempting to retrofit a spa into an existing structure. Transforming a venue into a spa retail section requires ingenuity and creativity. These tips ensure a serene and inviting retail space—no matter what the facility was used for in its previous life.

Rejuvenation Spa: Bringing Wellness and Beauty

November 2, 2023

Located in the heart of Wisconsin’s capital, Rejuvenation Spa is dedicated to the art of achieving its name by providing guests with a restorative wellness experience. “Rejuvenation Spa serves as an oasis of relaxation and self-care amidst the bustling city life,” says Spa Manager Alexandria Benter. “Located conveniently within the city, it provides easy access for urban dwellers to unwind and recharge. With a focus on wellness and rejuvenation, the day spa aligns with Madison’s health-conscious and vibrant community, catering to those seeking holistic well-being and a respite from the urban hustle and bustle.”

Renovating a Spa for Today’s Consumer

January 4, 2024

Sooner or later, most spa owners will consider a renovation to ensure their facility continues to be relevant and attractive to customers. In the ISPA Town Hall held in December 2023, panelists shared their insights about lessons learned during renovations, including budget tips, how they selected vendor partners and the exciting new additions to their spas resulting from renovations. Town Hall panelists included Trina Jefferson of Opal Spas, Sharon Holtz of The Springs Resort and Spa, Becky Leuluai of Hilton and Jane Segerberg of Segerberg Spa Consulting LLC. ISPA Chair Patrick Huey moderated the discussion.

Driving Decisions Around Renovations and Size of Spa

“It’s more about being able to create communal experiences and having social wellness,” Sharon Holtz noted about a primary goal of spa renovations. “People need different things, and it’s how we create different environments and programming to take care of everyone.”

Restoring Calm When Chaos Appears

January 4, 2024

In the serene world of spa retreats, disaster preparation may not be at the forefront of every spa professional’s mind. Yet, as the spa industry is not immune to the unpredictable nature of our world, spa owners and directors must equip themselves with strategies that go beyond merely creating a peaceful haven. Whether facing pandemics, wars, natural disasters, local emergencies or digital exposure, a robust disaster preparedness and response plan is essential to safeguard the vitality of a spa business.

A solid disaster preparedness plan begins with acknowledging potential threats and developing comprehensive strategies. Spa leaders should conduct risk assessments that encompass a spectrum of scenarios, including natural or manmade disasters, pandemics and geopolitical unrest. Identifying vulnerabilities unique to the spa industry—such as disruptions in the supply chain or challenges in maintaining a serene atmosphere during crises—is crucial.

Retail Sales Efforts

June 13, 2024

Retail sales is always a popular topic for spa professionals, with members looking for proven methods on how to move products off the shelves, reconsidering the number of products to carry, designing creative retail displays and implementing innovative ideas to increase retail sales.

Revamped Talent Toolkit Arriving This Summer

September 5, 2023

The new ISPA talent toolkit will arm professionals with the key tools they need for success in a spa industry where talent recruitment and engagement are at the forefront of focus. Developed by ISPA and member volunteers, the Talent Toolkit will equip spas with the guidance and resources to create effective communication, recruit and interview employees, create in-depth job descriptions and much more.


The toolkit will go live on the ISPA website for members this summer. ISPA members should log in at, then find the Talent Toolkit under the “Resources” tab. Sections of the ISPA Talent Toolkit.

Reviving Mental Vitality: Tools to Rejuvenate Mental Energy and Banish Burnout

September 14, 2023

Burnout can be managed both personally and professionally—in the home and in the workplace. Individuals can manage burnout by strategies like progressive muscle relaxation, guided imagery, diaphragmatic breathing, meditation and mindfulness-based stress reduction. It can also be managed by the type of foods you eat, the amount of sleep you get, vigorous experience and managing substance use. It’s also important to understand your social needs: Are you an introvert or an extrovert? Find your friends and be aware of isolation and loneliness. Recognize your spiritual and psychological needs: Find time to do partake in quiet reflection or religious/spiritual practice, spend time outdoors, practice gratitude, be of service to others and give time or resources to something you care about. Organizational strategies are important to managers to ensure their organization is not on the path to burnout. It’s imperative to gather feedback to understand what’s working, what’s not working and what motivates or drains your teams.

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