ISPA Academy Articles
A bathtub shaped like a chair in which the hips and lower body are immersed in herbal hot water, followed by cold water, while soaking feet in water alternating from cold to hot to stimulate the immune system.
A preparation usually applied to the face and neck to stimulate local circulation, tone, cleanse and tighten pores and remove dry skin. Ingredients are varied to accommodate specific needs of one’s skin type and condition.
At the end of a 50-minute massage at the Underground Spa & Wellness at the Logan Hotel Philadelphia, a guest fell asleep; upon waking, he asked if he could stay a little longer.
While that might have been impossible at a spa where every room is booked throughout the day, the Underground told him he was welcome to stay.
He slept for hours.
When he left, he was filled with gratitude, telling them he’s never able to sleep and those few hours were like a dream.
He’s not alone.
“There’s one word—one thing I want you to take away today,” Smiley Poswolsky said as the word BELONGING appeared on the digital display behind him. “We know it when we see it. We know it when we give it.” Smiley then shared an alarming statistic: 70 percent of Americans are disengaged with their jobs today. Some, he said, are so disengaged they actively work against their company.
The September 2023 ISPA Snapshot Survey asked respondents to share details about their spa or company’s social media strategies and policies. The survey response highlights who manages the social media accounts, the most popular social media platforms used, areas promoted on social media and advertising on social media.
THE PLATFORMS AND HOW SPAS POST CONTENT
An active social media presence is critical for spa brands. Used nearly universally by spas and affiliated businesses is Instagram, at 99 percent. Other widely-utilized social media platforms for spa industry brands are Facebook (91 percent) and LinkedIn (54 percent).
Read Gerry Hickel’s thorough examination of the do’s and don’ts of spa management contracts.