ISPA Academy Articles

@media only screen and (min-width: 782px) { .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { display: none; } } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-column-gap: 50px;grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] > .tb-container-inner { max-width: 1140px; } h4.tb-heading[data-toolset-blocks-heading="23b6e8a3a40d2ad0f4e4ec458f89f083"]  { margin-bottom: 50px; }  .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="6fc456e0d2a0e638575b0db58ccb05eb"] { text-align: center;justify-content: center; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link { background-color: rgba( 69, 161, 161, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );font-size: 14px;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link:hover { background-color: rgba( 102, 102, 102, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__icon { font-family: dashicons; }  .tb-field[data-toolset-blocks-field="600c97ae386b4e83c2980961722fb6c8"] { padding-top: 15px;padding-bottom: 15px; }  .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { border: 0px solid rgba( 0, 0, 0, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"]  { font-size: 24px; }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a  { color: rgba( 69, 161, 161, 1 ); } h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a:hover  { color: rgba( 14, 99, 164, 1 ); } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } 

<<< Back to ISPA Academy

Carrie Ummel: Personalizing Your Retail Space to Captivate Consumers

September 14, 2023

Inspiration

Learn how to identify your spa’s personality, curate brands to support your spa’s unique experience and tell a story with your merchandising to keep guests coming back for more. These tools will help create a winning strategy for an enjoyable shopping experience, while turning merchandise and increasing sales.

Pulse: Is there an accepted rule for how many product suppliers should be represented in a spa? Is it based on unit sales, physical space, or other considerations?

Carrie Ummel: There are so many factors to include in this decision. For me, the physical space, the spa treatments and resort experiences are the three factors I start with when determining how many vendors and products to offer in the retail experience. When considering the physical space, it is just as important to “protect” the arrival experience and boutique space with a calm and inviting atmosphere as it is to fill it with the right product.

The menu of experiences our guests choose from help to form the categories of vendors to include. For example, if fitness machines and classes are not a part of the spa experience offered to guests, then I consider cozy lounge wear versus activewear. Or, if the spa and resort rooms do not have bathtubs, I skip the bath bombs. Stay true to the moments your guest can and will have while on property.

CBD: Safety is important when sourcing

October 21, 2019

Retail

With the advent of a booming CBD industry, everybody—from consumers to suppliers to vendors—seems to want in on the magic.

Celebrating the 2024 ISPA Innovate Award WInners

June 26, 2025

Inspiration

At the ISPA Conference in March, the latest ISPA Innovate Award winners took center stage during a Main Stage Power Session. Voted on by ISPA members, these prestigious awards celebrate the trailblazing work of both Spa and Resource Partner members. Spa category winners were honored for standout initiatives in philanthropy, retail, guest experience, operations and facility renovations. Resource Partner honorees were recognized for groundbreaking product launches and meaningful philanthropic contributions.

Celebrating with Peter Katz

May 15, 2025

Inspiration

ISPA members experienced a rare “first” during the Day Three Power Session when Juno Award-nominated singer-songwriter Peter Katz opened his keynote with a moment of true exclusivity—performing a brand-new song for the first time. With lyrics reflecting life’s most pro[1]found and everyday moments, he set the stage for a session that was both deeply personal and universally resonant.

Cellulite Toning and Contouring

Using non-invasive approach, cellulite toning and contouring helps to shed excess pounds while tightening the skin and shaping the body.

Challenges and Opportunities Ahead

September 5, 2023

Spa Operations

The pandemic and other challenges over the last few years have fundamentally changed the spa and wellness industry. Our future has never been brighter, but is not without its challenges. With this new status quo come significant opportunities to change not only the way we think about spa and wellness services, but also our guests, services, interactions and retail products.

Spa owners frequently share they are struggling to meet the increased demand for services. Recovery is still “bumpy,” but a fundamental shift in consumer attitudes regarding the importance of self-care and wellness clearly has occurred. A recent study by Ipsos reported a majority of Americans are more concerned about their health than before the pandemic.1 Lifestyle, spa and wellness services have moved from the perception of a luxury experience to becoming a part of an individual’s healthy regimen for prevention and maximum wellbeing. In short, this trend can be summed up by a frequently seen quote on social media, wall art and more: “Self-care is not selfish.” In our new reality, the integration of mental health or mental fitness cannot be separated from spa or wellness services.

So how will you pivot and reboot your business to adapt, adjust and ultimately benefit from this trend? Let’s explore some of the major influences and challenges ahead.

Champissage

Champi, Indian Head Massage

Channeling

The art of receiving information, often while in a trance state, from a source, usually someone no longer alive.

Charming Seaside: The Avenue Apothecary & Spa

October 3, 2024

Inspiration

The Avenue Apothecary & Spa, located just a block from the Atlantic Ocean in Rehoboth Beach, Delaware, stands out in this charming seaside town.

Constructed in 1999 and opened in 2000, the spa has undergone multiple renovations to maintain its modern, inviting atmosphere. “We prioritize keeping the appearance of the spa up to date and beautiful,” says co-owner Victoria DeSilver. Major renovations in 2010 expanded the space, and in 2019, the retail store received a complete makeover. Over the past two years, all treatment areas have been updated, ensuring both function and aesthetics meet the highest standards.

Checklist for Deliberate Onboarding

June 23, 2017

Human Resources

A comprehensive checklist for onboarding new employees.

Start typing and press enter to search