ISPA Academy Articles
Face your mountain. Mountains can discourage you, but mountains in the spa industry consist of how we attract great people, how we keep them, and how we help them thrive. In his Knowledge Builder Session at the 2023 ISPA Conference, Dr. Bryan K. Williams joined attendees to discuss tips to over overcome any barrier.
Herzberg’s Two-Factor Theory, or motivation theory, is how you get people to do what they want to do. It attributes two factors to motivating action: hygiene factors and motivation factors. Most recruitment is based on hygiene factors—ones related to job satisfaction such as compensation, job security, benefits, company policies and workplace conditions. These factors will attract people who just want a job. Motivation factors consist of challenging work, opportunity for personal growth, personal responsibility, recognition, sense of belongingness and sense of purpose. These factors tend to attract people who want to stay and thrive at their job.
Hops Bath, Brew Bath
Definition of Offering:
Bathing in a tub of warm beer.
“By doing what you love, you actually inspire other people to do what they love—and that ripple effect continues more than you will ever know.” That was the advice Ben Nemtin shared with ISPA Conference attendees in May, and also a personal philosophy he has put into action by encouraging others to create and accomplish a “life’s bucket list.”
“There’s also a ripple effect when you help someone,” Ben continued. “Because you aren’t just helping that one person. You help their friends, you help their family, you help everyone who comes in touch with them. Kindness is contagious—because of the ripple effect. A smile creates a ripple.”
Ben, who received ISPA’s Alex Szekely Humanitarian Award prior to his keynote address, had the spa industry in mind as he discussed the ripple effect of kindness. “The work you do day in, day out, helps people reduce stress, increase resilience, bolster mental health,” he told ISPA members. “The problem is, the day-to-day stress, the pace, makes it difficult to contribute to that ripple.”