ISPA Academy Articles
The body is rubbed with a vigorous, abrasive scrub, consisting of coarse salt usually mixed with essential oils and water. A salt exfoliation cleanses pores and removes dead skin. It is usually followed by a gentle shower and body moisturizer.
Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.
The Scotch Hose is an invigorating hydrotherapy treatment. The use of alternating warm and cool water, through a high velocity water wand (or hose), is controlled by a body treatment specialist. Scotch Hose units work to speed up the client’s metabolism through hot and cold pressurized water and direct contact to the client’s specific points of pressure.
Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”
Topic of Focus – What ISPA Members are Exploring
The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.
Topic of focus – Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.
Topic of focus – Spa Treatment Trends
The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).