ISPA Academy Articles

@media only screen and (min-width: 782px) { .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { display: none; } } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-column-gap: 50px;grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] > .tb-container-inner { max-width: 1140px; } h4.tb-heading[data-toolset-blocks-heading="23b6e8a3a40d2ad0f4e4ec458f89f083"]  { margin-bottom: 50px; }  .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="6fc456e0d2a0e638575b0db58ccb05eb"] { text-align: center;justify-content: center; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link { background-color: rgba( 69, 161, 161, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );font-size: 14px;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link:hover { background-color: rgba( 102, 102, 102, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__icon { font-family: dashicons; }  .tb-field[data-toolset-blocks-field="600c97ae386b4e83c2980961722fb6c8"] { padding-top: 15px;padding-bottom: 15px; }  .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { border: 0px solid rgba( 0, 0, 0, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"]  { font-size: 24px; }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a  { color: rgba( 69, 161, 161, 1 ); } h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a:hover  { color: rgba( 14, 99, 164, 1 ); } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } 

<<< Back to ISPA Academy

Elevating Teams through Education and Training

June 26, 2025

Education

Providing team members with education and training opportunities is one of the most powerful ways spa leaders can invest in both their people and their business. That was the focus of ISPA’s April Town Hall, a session highlighting insights and best practices from spa members who are leading the way in delivering exceptional training programs for their teams.

Embracing AI in Spa Operations for a Competitive Edge

July 11, 2024

Spa Operations

Customer-facing technologies—think augmented reality (AR) experiences, virtual skincare advisors and robots that offer bespoke automated massage—are highly visible uses of artificial intelligence in the modern spa. These tangible uses of AI are still novelties, if not truly rare, then at least unexpected enough to be the focus of conversation for most spa guests during their early experiences.

Embracing Nature in Spa Design

September 26, 2024

Inspiration

Designing spaces that evoke a connection to nature can greatly enhance the therapeutic experience for spa guests. Combining wood, stone, live plants, water features and earthy materials with natural light presents a harmonious and balanced environment that fosters a sense of well-being. The aesthetic appeal of these materials, coupled with their intrinsic health benefits, creates spaces that nurture, heal and rejuvenate.

Empowered by Intelligence: Using AI Tools to Enhance (Not Replace) the Spa Experience

August 7, 2025

Spa Operations

From optimizing staff schedules to summarizing guest reviews, artificial intelligence is proving to be more than a sci-fi buzzword—it’s a practical business tool. In many industries focused on wellness, hospitality and retail, AI is helping leaders become more efficient, more responsive to customer needs and better equipped to compete. For spa businesses, that means everything from streamlining operations and preventing therapist burnout to delivering smarter marketing and more personalized guest experiences.

Energy Healing

An umbrella term for any therapy that manipulates energy circuits in our physical or subtle bodies to regain balance and facilitate our bodies innate healing mechanisms.

Erica Dhawan: Connectional Intelligence

September 14, 2023

Inspiration

“WE ARE ALL IMMIGRANTS TO THE NEW WORLD OF DIGITAL BODY LANGUAGE.” Erica Dhawan believes we’re all experiencing the same challenges as more of our interactions—with colleagues, with resource partners, even with clients—move away from in-person to online. So, how do we connect intelligently?

Erica suggested to the ISPA Conference audience that “the question shouldn’t be how to adapt to ‘the new normal,’ but instead how to create a better normal” in digital communications. Whether communicating in a video conference or by email or text message, Erica offers five key principles to ensure your message is received the way you intend:

Esalen Massage

Developed and refined over the last 20 years by the Esalen Institute in California, this massage combines Swedish and sensory relaxation massage techniques.

Every Body Is A Spa Body: Making spas more welcoming to clients of all sizes

October 3, 2024

Spa Operations

For plus-size travelers, finding a spa that meets their needs can be a challenge. Common concerns include the availability of appropriately sized massage tables, robes and slippers, as well as comfortable seating.

Fortunately, many spa owners, managers, and consultants are actively addressing these issues, working to create spa environments that are welcoming and inclusive for everyone.

Every Question Answered: The ISPA Talent Toolkit

September 7, 2023

Human Resources, Marketing and PR

WHO will find value in the ISPA Talent Toolkit?

This suite of resources arms spa owners and directors, human resources leaders and marketing and communication departments with the checklists, templates and guides they need for success with talent recruitment and engagement concerns that are at the forefront of focus in the spa industry.

WHAT is included in the Toolkit? The Talent Toolkit comes equipped with resources for every talent-related function of your spa business. Each toolkit section below lists some currently-available tools.

Everyone Can Be a Healer: Creating a Healing Environment in Spa and Hospitality

May 15, 2025

Spa Operations

Healing moments can come from unexpected places. True well-being is rooted in the experience of feeling accepted, loved and validated without expectation—something anyone can offer.

In a hospital where I was visiting patients on an acute care unit to offer counseling support, all the patients used to talk about Ida, a cleaning staff member. She saw most of them once a day and talked to them while she did her work. Despite receiving care from doctors, nurses and social workers, patients always mentioned Ida as the most comforting presence on the unit.

Start typing and press enter to search