ISPA Academy Articles
Topic of focus – Full-Time versus Part-Time Employees
The headline numbers reveal an industry that provides employment for many people on a part-time basis, but that is also generous when converting to full-time.
Topic of focus – Job Descriptions
When asked which job positions had written descriptions almost all (99 percent) of all spas responded yes for both massage therapist and receptionist roles.
Topic of focus – Marketing
The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.
Topic of focus – Employee Training
The 2018 ISPA Spa Workforce Study showed employee training as a significant need in the spa industry and finding well trained employees was a top area of concern for spa directors. This Snapshot Survey report dives deeper into the training programs implemented by spa and resource partner members alike to further investigate the current practices, as well as wants and needs of those in the industry.
July’s Snapshot Survey results offered insight into the impact that pandemic-related occupancy restrictions and the continued hesitancy of some guests to return to spas have had on spa revenues. This month’s data highlights the ways in which those factors—and others—have affected staffing throughoutthe industry.