ISPA Academy Articles
Aromatherapy massage combines the power of pure essential oils to help balance our whole body well-being, on a physical level, balance the mind and emotions, combined with a specialized massage drawn from the traditions of both East and West.
Characterized by the use of symbolic communication presented by graphic, pictorial, sculpted, modeled, collage-composed, or other art media. Art expression involves a confrontation with the psychic images of the realm of inner perception.
Defining innovation as successfully implementing new ideas that introduce value for your customer, Michael Tompkins asked panel members to identify spa innovations they have focused on recently.
Aaliya Bashir shared her work with detoxification. “Detox was a bad word—usually associated with drug use—but now you see it everywhere, like on toothpaste,” she said. Aaliya also pointed out “consumers are now more educated about detoxification. Now, people are getting more aware that detoxification is an everyday thing. Everything we put inside of ourselves needs to come out.” She sees a direct benefit of innovating around the concept of detoxification within the spa: “People are coming to the sauna a couple of times per week.”
Topic of focus – Full-Time versus Part-Time Employees
The headline numbers reveal an industry that provides employment for many people on a part-time basis, but that is also generous when converting to full-time.
Topic of focus – Marketing
The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.
Topic of focus – Employee Training
The 2018 ISPA Spa Workforce Study showed employee training as a significant need in the spa industry and finding well trained employees was a top area of concern for spa directors. This Snapshot Survey report dives deeper into the training programs implemented by spa and resource partner members alike to further investigate the current practices, as well as wants and needs of those in the industry.