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From Summer Glow-Ups to Winter Wonderlands: 3 Tips to Maximize Retail Revenue with Seasonal Promotions

July 11, 2024
Retail, Spa Operations

Want to boost retail sales and engage guests? Let the seasons be your guide to a dynamic shopping experience.

Seasonal promotions in the spa retail area can capture guests’ attention and encourage purchases. By aligning product launches with specific times of the year, spas can tap into the natural buying cycles of their guests. A new skincare line introduced in the spring will capitalize on guests looking to refresh their beauty routines. Launching body care products in the autumn can appeal to those seeking hydration solutions during colder, dryer months.

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From the ISPA Talent Toolkit: Press Releases- When and How

July 11, 2024
Marketing and PR, Spa Operations

Press releases serve as powerful tools to elevate the profile of businesses in industries where competition is fierce and customer engagement is crucial. These carefully crafted communications can generate buzz about new services or products and capture the interest of potential clients.

Beyond just creating excitement, press releases foster engagement by sparking conversations and highlighting solutions tailored to customer needs, effectively kickstarting the lead generation process. Moreover, by consistently placing the company’s name in front of the public, press releases contribute to long-term brand awareness and customer loyalty.

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Galvanic Facial

A specialized pre-treatment gel with a negative charge is applied to clean, dry skin.

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Gastein Cure

Radon treatments taken at the spas of the Gastein Valley in Austria. Radon is a radioactive inert gas which is absorbed into the body, stimulates organic functions and promotes glandular secretion without radiation damage.

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Getting Organized and Quickly Improving Productivity at Work

March 7, 2024
Spa Operations

Pulse: As a Knowledge Builder presenter at the 2024 ISPA Conference, you will address the ISPA membership about organizing our professional lives. Share a little about what that means.

Andrew Mellen: Calling BS on “busy”—sharing strategies and best practices to maximize efficiency and productivity without becoming a robot or soulless automaton. We’ll dive deep into time management and the “8 Deadly Time Thieves”—interruptions, overcommitting, poor planning, multitasking, email, meetings, social media and procrastination.

 

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Giving Voice to Employee Engagement

September 5, 2023
Human Resources

Employees tell us one of the biggest factors in their decision to continue in their role or leave for greener pastures is whether they believe their voice is being heard. Human resources experts take that a step further, saying retention rates are tied to overall employee engagement: If workers feel they are an integral part of their organization, they remain loyal. When they feel marginalized, they start to consider moving on.

Spa leaders are wise to build trust with their staff and to be purposeful about communicating with their team members individually and as a cohesive group. A great way to ensure you’re creating a team-friendly atmosphere is to focus on five tenets of employee engagement.

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Global Best Practices to Jumpstart Success

December 15, 2016
Spa Operations

Global Best Practices to Jumpstart Success – How to Elevate Your Spa’s Wellness Programs

By Jean-Guy De Gabriac

There’s a reason why sharing best practices is important in our industry. Doing so ensures that we are able to identify the proven-and-tested solutions and ideas that can help us elevate our practice to a higher level and create the best possible standards for the spa industry. Sharing best practices, especially on how we plan, develop and deliver spa wellness programs and activities, will help us build tools, strategies and resources that can jumpstart success for our spa or business.

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Gold Facial

A facial treatment incorporating an application of gold leaf.

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Grief Counseling

A form of psychotherapy that aims to help people cope with grief and mourning.

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Gua-Sha

Other Name(s):
Scrapping, Spooning, Coining, Gua Sha

Definition of Offering:
Gua sha treatment involves scraping the skin with a massage-style tool to improve circulation.

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