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COVID-19: Spa Sanitation & Hygiene Standards

July 29, 2020
This document will serve as an overview for the necessary sanitation and hygiene standards that will need to be considered prior to reopening.  As with all of these documents, the standards may be updated over time as circumstances change.

Craniosacral Therapy

Craniosacral Therapy (CST) involves light holding of the cranium and sacrum. Small movements are made during the therapy to manipulate the joints of the skull. It is believed that the tiny manipulations of CST influence the pressure and circulatory rhythm of cerebrospinal fluid, the fluid that surrounds and cushions the brain and spinal cord.

Create a Revenue Management Culture

October 3, 2023

Making more money next year is always the expectation—but how can you get there? Sure, you’ll need to control expenses as much as possible, but you’ll need to increase your topline revenue as well. Adam Hayashi, Accor North & Central America’s vice president of revenue management, recently shared several insights about applying yield management strategies to spas as a way to bring more to the top line. “Take baby steps,” he advises. “When you’re adopting a revenue management culture, you don’t want to throw too much in the beginning because at the end of the day, getting your frontline staff to buy into what you’re doing is important. They’re the ones who are going to be speaking with a guest. It should be seamless. It should be something that flies under the radar.”

Hayashi’s approach to creating a revenue management culture in spas is to move through three stages.

Create a Team of “Sell-ebrities”

October 3, 2023

A big “win” for spa directors: Leading a spa team whose members understand how retail sales contribute both to the customer experience and to the spa’s financial success. While product sales may not be the primary responsibility for many employees, everyone who interacts with spa guests should have at least some sales proficiency.

Product sales training is not a one-time task. Spa employees become comfortable helping to promote retail sales once they have developed product knowledge and merchandising acumen. Beyond establishing mere competence, however, they become enthusiastic sellers when offered ongoing learning opportunities. Here are several tips to make every team member a “sell-ebrity” in your spa:

Creating a Culture of Career Advancement

January 4, 2024

The bureau of labor statistics reports that hospitality’s annual turnover rate is a dismal 70 to 80 percent. And, according to a Pew Research Center survey, 33 per[1]cent of those who quit their jobs in 2021 did so because they saw no opportunities for advancement. Rather than accepting the perpetual hiring treadmill that sucks up time and money, some organizations have proactively addressed this concern by intentionally nurturing growth.

This month’s JobWise looks at a few ways to learn from them to create your own culture of advancement.

Creating a Joy-filled Team through Positivity

March 7, 2018

Have you ever been part of a highly motivated, joy-filled team?

If you have, chances are that most days you were excited to come to work because you had fun collaborating and you felt like you mattered.  Your focus and enthusiasm then helped you do some of your best work with your colleagues.

Creating Organizational Culture: 5 Essential Forces and Factors to Evaluate and Improve Your Spa Workplace

April 10, 2025

Organizational culture often feels like a buzzword, but it’s an invisible guiding force in the workplace. It shapes performance and goals and defines what excellence looks like. Culture also determines what the organization will tolerate and sets its unspoken standards.

An organizational culture influences behavior and outcomes at every level. Your culture can either attract or repel your staff—and build or weaken your brand—while it affects guest loyalty. It can even boost sales and marketing without extra cost. As a leader, you must be conscious, creative and purposeful as you collaboratively construct a culture that brings out the best in your staff and raises the reputation and outcomes of your brand.

Creating Spa Sales Specialists

September 26, 2024

Kristine Huffman for Pulse: Earlier this year, you shared your experience using the Predictive Index (PI) to help select your sales team based on identifying optimal personality traits for their job duties. Let’s pick up from there and talk about what you do with those people once you’ve got them.

Carol Stratford: We established two roles within the reservations center. The real go-getters who fit the profile of a true salesperson did the initial reservation calls. We set up an incentive program for them, because their profiles indicate they’re motivated by rewards. That, along with having the right call flow, helped improve conversion rates.

 

Creative Therapy (Creative Movement)

A form of therapy that uses kinesthetic, rational, musical, and emotional functions to work out the mind and body through expressive movement.

Creative Visualization

Learn about a technique and enjoy a peaceful and relaxing atmosphere where you are taken on a journey to visualize yourself in a new, more positive light.

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