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June 2015 Snapshot Survey – Technology in the Workplace

December 13, 2016

Topic of focus – Technology in the Workplace

Technology has become an ubiquitous presence in our working lives – and for many of us, our non-working lives as well. The spa industry is no different and has also seen noticeable growth in technology over the last decade.

June 2016 Snapshot Survey – Retail

December 13, 2016

Topic of focus – Retail

Retail sales are an important income source for members, with 38 percent of all spas reporting an average of 10 – 15 percent of total annual sales revenue stemming from retail sales.

June 2017 Snapshot Survey – Social Media

September 6, 2017

Topic of focus – Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

June 2018 Snapshot Survey – Revenue-Generating Ideas

November 27, 2018

Topic of focus – Revenue-Generating Ideas

Sixty percent of all spa respondents reported they have partnered with a local business or organization to help generate new revenue. Many of these partnerships consist of local restaurants, stores, corporate offices and hotels, offering discounts and making use of cross-promotions. In contrast, just 21 percent of resource partner respondents have partnered with a local business or organization to help generate new revenue.

June 2019 Snapshot Survey — Technology in the Workplace

November 6, 2019

Topic of focus – Technology in the Workplace

The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.

June 2020 Snapshot Survey — Reopening Continues

December 15, 2020

The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.

Kansa

A Kansa tool treatment will help relax the muscles, reduce stress and tension, detox the skin (which is our biggest organ), and improve complexion. It is a gentle and noninvasive therapy.

Katlyn Hatcher: Attracting Guests through Innovative Treatment Offerings

September 14, 2023

For spa leaders seeking ways to energize the guest experience and refresh service offerings to boost the bottom line, look no further: This panel discussion will explore innovative service offerings successfully adopted within a variety of spa types along with lessons learned and tips to consider.]

Pulse: Aside from the customer experience, does offering innovative treatments help spas to attract and motivate treatment providers?

Katlyn Hatcher: Adding wellness equipment has motivated our treatment providers and specialists as it allows them to further tailor the guest experience and be more prescriptive when recommending lifestyle and therapeutic recommendations. In addition to home products regimen recommendations, they are recommending alternative supplemental modalities to enhance the hands-on treatment provided. Our estheticians are educating guests on benefits of light therapy for skin and parlaying into the benefits of our whole-body red light bed; our fitness instructors can recommend at-home workouts and whole-body cryotherapy for recovery; our acupuncturist recommends wellness circuits as supplemental treatment. It creates a well-rounded wellness experience and educates guests on alternative therapies to enhance their day-to-day life. We incentivize our staff to recommend these enhancements as well. We also offer the red light therapy at no cost to our associates as a recovery tool and associate perk.

Keeping Up with the Financial Scorecard

April 3, 2017

A financial report, in simple terms, is your success scorecard. “Financial reports provide information on the health of the business. They are your measure of success,” says Rose Fernandez. vice president of sales for North America at Jurlique, based in Santa Monica, California. 

Key Themes from the #ISPA2025 Education Sessions

May 15, 2025

Knowledge-building opportunities at the 2025 ISPA Conference unfolded over three days and more than a dozen Education Sessions that blended solo presentations with panel discussions. Held in morning and after[1]noon timeslots, the sessions offered opportunities to spa professionals eager to sharpen their skills and take home actionable intelligence.

While the 14 Education Sessions offered a diversity of topics, they centered on three broad themes: Leadership & Workplace Culture, Marketing & Guest Engagement, and Revenue & Operational Excellence.

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