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Why PR Isn’t Dead And Other Essentials to marketing in an Untrustworthy World

July 11, 2024
Marketing and PR, Spa Operations

Artificial intelligence is coming for us. And there’s nothing we can do to stop it. You can choose to ignore it, or you can play the game and learn how to extract valuable information and understand just how it can affect your business of spa operations.

What drives me crazy is the “artificial” side of things. Is that really a photo of a beach in Bali that I must visit? Or is it fake? How can you tell?

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Women’s Intimate Wellness: New Trends Are Translating into Revenue Growth Opportunities

June 13, 2024
Inspiration, Retail, Spa Operations

It’s no secret women’s wellness is transforming and businesses that want to tap into this large and wealthy consumer group must keep up with its trends. Spas are no exception, especially since women make up the largest percentage of spa service customers, and because spas are increasingly becoming wellness destinations. Understanding women’s wellness needs and adjusting product offerings and service menus to cater to those needs is a growth strategy many spas will want to make a top priority.

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Working with Local Schools

March 26, 2021
Human Resources, Spa Operations

Looking for new talent? Here are five ways to work with local schools to genreate future spa industry professionals.

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Zen and Prosper: 5 Unexpected Spa Growth Hacks

March 7, 2024
Spa Operations

Spa evolution requires adapting to emerging trends. With the goal of developing strategies for spa success in 2024, let’s delve into five indispensable steps that not only elevate your spa’s offerings but also ensure sustainable growth in the competitive market. If you accept the challenge of purposeful progress and are mindful of the speed of implementation, you should approach these steps with an open mind and a “don’t knock it ‘til you try it” attitude.

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