Spa Operations

<<< Back to ISPA Academy

Spa: A Comprehensive Introduction | Chapter 4.3 | Social Trends

March 28, 2017

Future spa guests will be more informed, knowledgeable, sophisticated, demanding, secure, aware, worldly, and better traveled than ever before. Vast amounts of information about spa alternatives will be at their fingertips. They will be able to quickly evaluate the array of spa offerings and judge which ones best suit them. Their purchases will be better attuned to their expectations, resulting in enhanced satisfaction.

Spa: A Comprehensive Introduction | Chapter 4.4 | Market Trends

March 28, 2017

While no one knows for certain which trends will continue to have a widespread effect on the industry, it is possible to identify some that seem to have a lifespan that transports them beyond a fad. They are the trends that are shaping today’s industry and are likely in one form or another to sculpt aspects of the future.

Spa: A Comprehensive Introduction | Chapter 4.5 | Technology Trends

March 28, 2017

To say that technology is changing things in a pervasive manner is almost cliché. Even in the spa world—a place that offers its guests a temporary escape from the tether of technology in their lives—technology has created new ways of doing things, from administrative tasks to retail sales to treatments both medical and traditional.

Spa: A Comprehensive Introduction | Chapter 4.6 | Treatment Trends

March 28, 2017

At the heart of every spa are the treatments that are offered to guests. It is the treatment itself that guests come to the spa for.

Spa: A Comprehensive Introduction | Chapter 4.7 | Industry Trends

March 28, 2017

Some of the major changes in the spa industry have had to do with ownership structure, investor attractiveness, and spa mergers and consolidations. All three are indicators of a maturing industry. Spas are facing many of the challenges that more traditional businesses face while still keeping their focus on the mission that makes spas unique.

Spa: A Comprehensive Introduction | Chapter 4.8 | Environmental Trends

March 28, 2017

Spa professionals are focusing more and more on activities extending well beyond the walls of their spa and the typical business goals. There is a continued return to the roots of spa, the roots where people see the spa as serving social purposes and improving the quality of life. This stems partly from more stringent government and legal requirements and partly from a feeling of social responsibility. 

Spa: A Comprehensive Introduction | Chapter 4.9 | Developing a Future Orientation

March 28, 2017

Part of survival—whether personal, spiritual, or business—is planning for what comes next and ensuring that one’s actions today are providing for the future. Today’s spas are flourishing and successful and in a perfect position to prepare for even greater things ahead. This is true both on the aggregate level of the spa world and the individual spa.

Spa: A Comprehensive Introduction | Chapter 5 | The Spa Service Experience

March 28, 2017

Service is so integral to what a spa does that many menus list treatments as services. A spa delivering poor service risks not staying in business for long. 

Spa: A Comprehensive Introduction | Chapter 5.1 | Service and the Spa Experience

March 28, 2017

Service is generally defined as “work done for others.” However, most people in the industry would impose a quality factor into that definition. There is an expectation that the service is done well and appropriately and even beyond that, quality service means exceeding the guests’ expectations. 

Spa: A Comprehensive Introduction | Chapter 5.2 | Intangible Services Versus Tangible Products

March 28, 2017

Management experts long ago learned that there are fundamental differences between the way that service businesses manage and market their services and the way that manufacturing businesses manage and market their products.

 

Scroll to Top