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Spa: A Comprehensive Introduction | Chapter 5.3 | Creating an Experience

March 28, 2017

While spas are a service business by classic definition, consumers today want more than just services. Now, consumers are looking for an experience that is memorable and lasting. 

Spa: A Comprehensive Introduction | Chapter 5.4 | Realms of Experience

March 28, 2017

In Experience Economy by B. Joseph Pine and James H. Gilmore, the authors explain that an experience can engage guests in a number of dimensions. 

Spa: A Comprehensive Introduction | Chapter 5.5 | Delivering on the Service Promise

March 28, 2017

The bottom line for spas is delivering on the promise that a spa makes to its owners, employees, and guests.

Spa: A Comprehensive Introduction | Chapter 5.6 | The Spa Experience

March 28, 2017

Every spa will offer its own unique experience to its guests just as every guest will participate in a unique experience at every visit. 

Spa: A Comprehensive Introduction | Chapter 6 | Traditions, Treatments and Terms

March 28, 2017

A menu of spa services can be confusing to anyone unfamiliar with the terminology used to describe the array of treatments available. However, a look into the traditions from which the treatments come, their countries of origin, or the people who developed techniques can shed light on the unique language found within a spa. 

Spa: A Comprehensive Introduction | Chapter 6.1 | Traditions

March 28, 2017

Spa treatments come from all over the world and have been developed over the centuries by people from many cultures, religions, and medical perspectives. Many modern spa therapies have their origins in one or more of the long-standing traditions described below. 

Spa: A Comprehensive Introduction | Chapter 6.2 | Massage Therapy

March 28, 2017

Many people associate spa with massage, but may not realize the spectrum of treatments and techniques that term encompasses. 

Spa: A Comprehensive Introduction | Chapter 6.3 | Types of Massage Therapists

March 28, 2017

There are scores of massage therapies, based on different needs, techniques, and materials used. Some of the better-known massage therapies are explained here.

Spa: A Comprehensive Introduction | Chapter 6.4 | Movement Education and Mind-Body Fitness

March 28, 2017

Part of health and wellness is understanding how one’s body works and how the proper functioning of the body contributes to an overall experience of physical, mental, and emotional well-being.

Spa: A Comprehensive Introduction | Chapter 6.5 | Hydrotherapy

March 28, 2017

Virtually everyone has practiced some form of hydrotherapy during their lives, even though they may not have realized there was a name for it. 

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