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Retail Management for Spas | Chapter 8.4 | People Make Marketing Happen

March 27, 2017

Marketing doesn’t happen by itself. People must work together to design, carry out, and follow through on all spa marketing initiatives. Spa professionals work closely with employees, vendors, and outside people to implement their marketing plans.

Retail Management for Spas | Chapter 8.5 | Putting the Plan Into Action

March 27, 2017

Once spa professionals have a master calendar full of events to drive sales, they must remember to connect the dots for the ultimate sales success.

Retail Management for Spas | Chapter 8.6 | Marketing Promotions

March 27, 2017

While most spa professionals may think of marketing in terms of specific promotions and events, it can also include year-round sales of products through mail order, as well as marketing and sales of gift certificates.

Retail Management for Spas | Chapter 8.7 | A Year of Promotions

March 27, 2017

Spa professionals should never feel at a loss for a marketing promotion. There is enough happening throughout the year to create hundreds of opportunities to bring customers into the spa and encourage them to buy.

Retail Management for Spas | Chapter 8.8 | Evaluating the Spa’s Marketing Efforts

March 27, 2017

Once it is all said and done, spa professionals take time to recap the event. What lessons have they learned? What would they do the same or differently after the event? And the most important questions of all: What was the bottom line? What were the overall sales?

Retail Management for Spas | Chapter 9 | Spa Retail Opening

March 27, 2017

At the Seasons Spa …

Jazmine sank gratefully into the restaurant booth across from her friend and mentor, Dahlia. 

Retail Management for Spas | Chapter 9.1 | Six Months from Opening

March 27, 2017

Depending on the size of one’s spa retail operation, preparations for opening may begin anywhere from six months to a year before the projected opening date. 

Retail Management for Spas | Chapter 9.2 | Four Months from Opening

March 27, 2017

Depending on the size of the spa operation, the step of establishing sales and inventory procedures is done about four months before opening. 

Retail Management for Spas | Chapter 9.3 | Two Months From Opening

March 27, 2017

With only two months to go, spa directors must now attend to details that will make the retail opening run smoothly for managers, employees, and guests.

Retail Management for Spas | Chapter 9.4 | Four Weeks From Opening

March 27, 2017

With only a month until opening day, everything starts to come together. Merchandise arrives, staff members begin training, and spa professionals ensure that all loose ends are tied up.

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