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Retail Management for Spas | Chapter 6.4 | Education & Training for Effective Selling

March 27, 2017
Retail, Spa Operations

Anyone in the position of clarifying why an individual would possibly be compelled to give money in exchange for goods or services—is a salesperson.

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Retail Management for Spas | Chapter 6.5 | Value-Added Customer Service

March 27, 2017
Retail, Spa Operations

Sometimes simple add-ons can make a difference to customers between buying a product at a spa instead of a department store or any other competing organization.

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Retail Management for Spas | Chapter 7 | Visual Merchandising

March 27, 2017
Retail, Spa Operations

At the Urban Spa …

Reuben rounded the corner by the Urban Day Spa’s cash/wrap counter and nearly collided with the nesting tables that held a display of Zen sand gardens and other relaxation products.

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Retail Management for Spas | Chapter 7.1 | Basics of Store Planning & Floor Layout

March 27, 2017
Retail, Spa Operations

Once spa professionals have studied how to plan buying the spa’s retail products and learned how to hire and train a sales staff, they can spend some time working on the design of the spa’s retail space. 

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Retail Management for Spas | Chapter 7.2.| Presentation & Display for Skin, Body, and Beauty Products

March 27, 2017
Retail, Spa Operations

When creating retail displays for skin, body, and beauty products, spa professionals must keep in mind that the majority of the shoppers who will enter into this retail space will be women. Of course, there will be an occasional male customer, but even though men account for 22 percent of spa visits in the in the United States and Canada (according to the ISPA 2004 Spa Industry Study), the biggest slice of the retail pie in nearly all merchandise arenas has always been cut and served to women. 

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Retail Management for Spas | Chapter 7.3 | Presentation & Display for Apparel and Apparel-Related Products

March 27, 2017
Retail, Spa Operations

Apparel is increasingly becoming a central part of the spa retail experience. Customers expect the same attention to detail in the area of spa apparel as they do in the rest of the spa boutique.

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Retail Management for Spas | Chapter 7.4 | Presentation & Display for Gifts and Accessories

March 27, 2017
Retail, Spa Operations

There is a saying that goes, “You are only as beautiful as you feel inside.” As the spa becomes more and more a retreat facility that people visit to get away from the stresses of the day, it is only logical that spa professionals teach people how to relieve that stress. 

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Retail Management for Spas | Chapter 7.5 | Merchandising Tips: Putting It All Together

March 27, 2017
Retail, Spa Operations

After all of the fixtures, displays, mirrors, products, and signs have been placed, it’s time for spa professionals to take an objective look at how it all fits together. 

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Retail Management for Spas | Chapter 8 | Marketing

March 27, 2017
Retail, Spa Operations

At the Urban Spa …

Reuben put down the trade magazine he’d been reading. The article mentioned that more and more men were beginning to frequent day spas—but the Urban Spa certainly wasn’t seeing much evidence of that, even though it had both services and products geared toward male customers.

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Retail Management for Spas | Chapter 8.1 | Why Do Marketing?

March 27, 2017
Retail, Spa Operations

Why Do Marketing?

Why should spa professionals do marketing? Can’t the products speak for themselves? Won’t it cheapen the spa’s image to offer specials or promotions? 

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