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The Facial Upsell

June 12, 2018

My definition of a great facial is when I fall asleep. Once I make it past the torture of the pore extractions, I settle in to a peaceful, meditative state. If I have to ask if I was purring (because, of course, I don’t snore), then it was an exceptional experience. 

The Hidden Gem of Horse Country: Inside the Kentucky Castle

June 13, 2024

Towering over the picturesque rolling hills of horse country lies a hidden gem, The Kentucky Castle Spa— a time capsule of tranquility and rejuvenation in the heart of Kentucky farmland. Chief Operating Officer Christie Eckerline invites Open House readers into this locally iconic space, sharing insights into its mysterious origin, transformation and retail philosophy.

The Statistics Behind Optimizing Online Reviews this Holiday Season

November 2, 2023

Each year, the holiday season seems to come quicker and quicker, pulling behind it a dependable stream of decorations, family gatherings and heightened consumerism. For spa professionals, the holidays present a tremendous opportunity to welcome new spa-goers into your universe and reach untapped segments of your community. More than at any other time of the year, friends and family give the gift of relaxation and restoration to loved ones in desperate need of a break from busy, sometimes backbreaking lifestyles. Many of them know the benefits of spa but are not intimately familiar with their local spa scene. Where do these thoughtful gift-givers go to get the lowdown on the best spas in town?

You guessed it—they go to online reviews. Waiting patiently in their pocket or within an arm’s reach, their phone is a gateway to all the gab and gossip surrounding local businesses. Review sites receive a constant flow of star ratings and reflections from customers whose experience with a local business, whether positive or negative, motivates them to let the world know. As we will see, understanding the statistics behind online reviews and managing your online reputation is of the utmost importance—especially during the holiday season.

 

Town Hall Panel: Takeaways From the 2024 ISPA Conference

July 11, 2024

The Town Hall presented at the end of May took on a different twist. One month removed from the 2024 ISPA Conference in Phoenix, participants considered opportunities and outcomes from the annual gathering. Panelists Shana Ominsky, Catherine Warren and Eric Wilkinson identified notable takeaways and innovative offerings that will help ISPA members drive business growth in the months and years ahead.

Training for Success

April 11, 2024

According to a recent study conducted by the American Society for Training and Development, “companies with comprehensive employee training programs have 218 percent higher income per employee than companies without formalized training.” In addition, LinkedIn’s 2023 Workplace Learning Report found that “93 percent of organizations are concerned about employee retention—and that the number one way to improve retention is by ‘providing learning opportunities.’ In fact, 94 percent of workers said development opportunities would keep them in a role at their company.” These stats show that providing training makes good business sense, but figuring out the whats and hows of a training program can be a challenge for many small businesses. A good place to start is by creating standards and protocols that match your mission, vision and values. And there are resources that can help.

Trending: Cannabis in Spa

June 12, 2018

Word is getting around about the many benefits of cannabis and is particularly catching the attention of people who are into natural health and wellness.

Trends in Business Well-being

July 11, 2024

Straight from the leading business publications, Pulse brings you the most exciting trends and news shaping the spa industry. From the surging demand for holistic wellness to the innovative fusion of sustainability and hospitality in spa operations, here are the top stories you need to know to stay ahead of the curve. Dive into these updates to see how corporate life is evolving and how you can leverage these trends to enhance your spa business.

Uniform System of Financial Reporting for Spas

March 14, 2017

A uniform system of financial reporting establishes standardized formats and account classifications to guide individuals in the preparation and presentation of financial statements.

Uniform System of Financial Reporting for Spas

November 2, 2022

A uniform system of financial reporting establishes standardized formats and account classifications to guide individuals in the preparation and presentation of financial statements.

Unreasonable Hospitality: How Giving People More Than They Expect Can Get you to #1

September 5, 2023

Soon after opening his new restaurant in the heart of New York City, Will Guidara was excited to be included as one of the “50 Best Restaurants in the World.” Until he heard Eleven Madison Park’s rank: 50th place.

Of course, it was an honor just to make the esteemed list: It recognizes technically excellent dishes, near-perfect service, and a gorgeous dining room. But Will shared that he had to admit to himself many restaurants achieve those standards of excellence. He realized Eleven Madison Park had not yet pursued anything to set itself apart, while earlier winners were unreasonable in their pursuit of product and innovation. He vowed to be equally unreasonable in pursuit of people and experience.

At his Town Hall appearance at the 2023 ISPA Conference, Will Guidara shared several lessons he learned on the way to becoming the number one restaurant in the world:

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