Expression and Emotional Responses
One spa professional described the spa experience as a chance to “go in good and come out better.” Guests who go to spas want to do work and accomplish something, but someone else has to do it for them. They go to a spa and connect with the therapist or the technician to receive the service.
Value of Spa
Spas have survived and thrived throughout history because of the value they offer to individuals and society. They have blazed the trail of whole body wellness by caring for the body, mind, and spirit. They have explored methods of healing and relaxation that appeal to the whole person.
Leadership is needed from many people in the spa organization and it is not the spa director alone who drives every decision to create the necessary environment. Rather, a spa leader is a disciplined, focused, consistent communicator whose goal is to take the spa from good to great.
While a professional can become a manager on the virtue of what he or she accomplishes, being a leader is in part determined by others and their willingness and acceptance of the professional’s leadership. Whether others accept the leadership of a professional will depend in large part on how they manage and, even more importantly, how they behave and believe.
To manage means to bring about, to accomplish, to have charge of, responsibility for, to conduct. Leading is influencing, guiding in direction, course, action, and opinion. The distinction is crucial.
In Good to Great, Jim Collins sets forth a model for leadership that many spa professionals feel makes sense for the culture in which they operate. Collins studied great companies with an eye to discovering what made them great. Specifically, he looked for those companies that started out as merely good and became great.
Stephen R. Covey, author of The Seven Habits of Highly Effective People, followed up his highly successful book in 2004 with The 8th Habit: From Effectiveness to Greatness.
Spa professionals frequently talk about how leadership in a spa is different than in other operations because of the types of people that look to the spa manager for leadership. Spa professionals must have the heart of a service provider and model how they want employees to treat guests.
Being ethical involves more than just obeying laws and regulations. Being ethical means having moral principles that guide one’s behavior.
Leaders help to cultivate the heart and soul of a spa. They are the humble, determined drivers who can steer a spa to greatness while uplifting the spirit of employees and guests. It is a role that is a sacred trust for the dual tasks of ensuring a spa’s success while creating serenity and renewing the hearts, minds, bodies, and souls of all who enter its doors.