The last few weeks before opening may seem like crunch time, but spa professionals who have followed a solid six-month (or longer) pre-opening plan will feel well prepared for opening their doors to their guests. Only a few more details remain before celebrating a successful launch.
When it comes to retail, there are a lot of players who contribute to making it a success. There are partners, such as the media, ﬁnancial institutions, local businesses, and charitable organizations, all of which can also help a spa business grow and succeed.
Topic of focus – Spa Treatment Trends
The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).
Read Gerry Hickel’s thorough examination of the do’s and don’ts of spa management contracts.
The modern spa era saw spas shift from their ancient medical and spiritual emphasis to today’s corporate model that primarily focuses on beauty, fitness, and wellness.
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Philosophy of Spa
Philosophy is often considered a foundation upon which people build their knowledge and belief structures. The Greek word for philosophy translates to “love of wisdom.” It is appropriate then, that this text begins its exploration of spa by delving beyond the business models and types of treatments to take a close look at the wisdom and “why” of spa philosophy encompasses the deeper meaning and sacred significance of spa.
Most of the world begins its definition of spa with water. Without water, most say, there is no spa. The original spas—mineral springs and hot springs—have been a part of relaxation and healing in many cultures for millennia. Towns with hot springs grew into popular destinations for holiday retreats.