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What to Know When Engaging a Coach

July 11, 2024
Human Resources, Spa Operations

The spa industry puts an emphasis on self-care and helping guests to be their best selves. It’s no wonder, then, that as coaching grows rapidly, spa owners and operators are working with coaches to bring their best selves to their companies, too.

When engaging a coach for the first time, spa professionals have a lot to consider. After all, working with a coach is an investment in the business and must be done thoughtfully and strategically to achieve the desired values.

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Where is Spa Technology Heading?

September 5, 2023
Spa Operations

Innovative spa technology has changed the experience of both staff and clients in the spa and wellness sector over the past four decades. The integration of spa technology— the use of equipment and machinery to enhance the customer experience and improve the efficiency of spa operations—has been a slow and steady process. It started with small steps like switching from burning real candles to using electronic versions with recharge[1]able batteries. A larger leap was the conversion of appointment scheduling, from a hand-written calendar to online booking systems. Vichy showers and spray-on tans in treatment rooms are other instances of new technology in spa menu offerings. In recent years, Covid-19 encouraged many facilities to incorporate new technology further and faster, with self-check-in and semiautonomous services as prime examples. A recent study of technology acceptance in the hospitality and spa sector indicates guests enjoy and sometimes even prefer the consistency of technology in various experiences.

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Why PR Isn’t Dead And Other Essentials to marketing in an Untrustworthy World

July 11, 2024
Marketing and PR, Spa Operations

Artificial intelligence is coming for us. And there’s nothing we can do to stop it. You can choose to ignore it, or you can play the game and learn how to extract valuable information and understand just how it can affect your business of spa operations.

What drives me crazy is the “artificial” side of things. Is that really a photo of a beach in Bali that I must visit? Or is it fake? How can you tell?

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Women’s Intimate Wellness: New Trends Are Translating into Revenue Growth Opportunities

June 13, 2024
Inspiration, Retail, Spa Operations

It’s no secret women’s wellness is transforming and businesses that want to tap into this large and wealthy consumer group must keep up with its trends. Spas are no exception, especially since women make up the largest percentage of spa service customers, and because spas are increasingly becoming wellness destinations. Understanding women’s wellness needs and adjusting product offerings and service menus to cater to those needs is a growth strategy many spas will want to make a top priority.

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Working with Local Schools

March 26, 2021
Human Resources, Spa Operations

Looking for new talent? Here are five ways to work with local schools to genreate future spa industry professionals.

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Zen and Prosper: 5 Unexpected Spa Growth Hacks

March 7, 2024
Spa Operations

Spa evolution requires adapting to emerging trends. With the goal of developing strategies for spa success in 2024, let’s delve into five indispensable steps that not only elevate your spa’s offerings but also ensure sustainable growth in the competitive market. If you accept the challenge of purposeful progress and are mindful of the speed of implementation, you should approach these steps with an open mind and a “don’t knock it ‘til you try it” attitude.

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