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Retail Management for Spas | Chapter 9.3 | Two Months From Opening

March 27, 2017

With only two months to go, spa directors must now attend to details that will make the retail opening run smoothly for managers, employees, and guests.

Retail Management for Spas | Chapter 9.4 | Four Weeks From Opening

March 27, 2017

With only a month until opening day, everything starts to come together. Merchandise arrives, staff members begin training, and spa professionals ensure that all loose ends are tied up.

Retail Management for Spas | Chapter 9.5 | The Final Countdown

March 27, 2017

The last few weeks before opening may seem like crunch time, but spa professionals who have followed a solid six-month (or longer) pre-opening plan will feel well prepared for opening their doors to their guests. Only a few more details remain before celebrating a successful launch.

Retail Management for Spas: Chapter 1.3 Retail Partnerships

March 21, 2017

When it comes to retail, there are a lot of players who contribute to making it a success. There are partners, such as the media, financial institutions, local businesses, and charitable organizations, all of which can also help a spa business grow and succeed.

Revamped Talent Toolkit Arriving This Summer

September 5, 2023

The new ISPA talent toolkit will arm professionals with the key tools they need for success in a spa industry where talent recruitment and engagement are at the forefront of focus. Developed by ISPA and member volunteers, the Talent Toolkit will equip spas with the guidance and resources to create effective communication, recruit and interview employees, create in-depth job descriptions and much more.

 

The toolkit will go live on the ISPA website for members this summer. ISPA members should log in at experienceispa.com, then find the Talent Toolkit under the “Resources” tab. Sections of the ISPA Talent Toolkit.

September 2017 Snapshot Survey – Spa Treatment Trends

March 6, 2018

Topic of focus – Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

Service Fees, Gratuities and Pricing Structures

September 5, 2023

In an ongoing trend, more spas—especially luxury resorts—are adding automatic service charges to guests’ statements. The additional proceeds largely benefit spa employees, augmenting the general compensation structure that traditionally has included commissions and an hourly rate. Since coming out of the pandemic, some spas are even seeing an increase in the service charge amount.

An ISPA Town Hall session this winter featured a great discussion about the diverse structures of service fees and gratuities that other members are implementing—focusing on what’s working or not working well. Panelists Pat[1]rick McDirmit (Trilogy Spa Holdings), Suzanne Holbrook (Marriott International) and Taylor Fields (PCH Hotels & Resorts) joined ISPA Chair Patrick Huey to share their insights and expertise.

SHEETS 101: A Crash Course in Linen Management

March 26, 2021

If you stepped into—or are currently stepping into—a role in spa management with little idea of how to manage your spa’s linens, you’re not alone.

 

Show and Tell: How Video Will Transform Your Marketing

July 11, 2024

The spa is an intensely personal business, so it makes sense that you should be telling your story in the most personal way—with video. No other medium is so complete, so compelling and so embedded in everyone’s daily lives. You’ve seen the statistics: 92 percent of inter[1]net users watch video, and 90 percent say video helps them make purchasing decisions. That’s why 91 percent of businesses use video for education, outreach and marketing, and 92 percent of those report a positive return on their video investment.

Sleep Tourism Spa Services

November 2, 2023

At the end of a 50-minute massage at the Underground Spa & Wellness at the Logan Hotel Philadelphia, a guest fell asleep; upon waking, he asked if he could stay a little longer.

While that might have been impossible at a spa where every room is booked throughout the day, the Underground told him he was welcome to stay.

He slept for hours.

When he left, he was filled with gratitude, telling them he’s never able to sleep and those few hours were like a dream.

He’s not alone.

 

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