Spa Operations
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10 Ways Spas Build Physical Strength
Today’s spa-goer views the spa as a place of holistic well-being that promotes physical vitality and mental resilience. The modern spa must transcend mere pampering and relaxation to offer its guests a pathway to rejuvenation and empowerment. Here are important ways spa leaders promote a healthy body:
5 Must-Have Skills to Make It as a Spa Director
As former Health and Healing Director at Canyon Ranch, GM of Travaasa and successful Hospitality Consultant who has lead resorts, spas and medical organizations around the country, Kristine Huffman of Hutchinson Consulting shares must-have skills that every Spa Director should possess.
A Conversation with Carol Phillips- Retail Is Not Dead: How to get your Products on the Shelf, in the bag and out the door
Pulse: When you take the stage at the 2024 ISPA Conference for a Knowledge Builder session, what topic will you present to ISPA members?
Carol Phillps: In this session, I will share tried and true ways to drive retail sales in a luxury spa environment.
Pulse: ISPA asks members to “Dream Big!” during the 2024 Conference. How does that idea tie into your work with spa business leaders?
CP: Since Covid, I have noticed, working with beauty businesses around the globe, that almost every beauty brand and spa is underperforming in the retail department by at least 25 to 50 percent. I believe to my core that if, as an industry or individually, those in leadership positions committed to high-quality education in product knowledge, selling skills and communication skills, our industry could double.
A Conversation with Claude Silver- The ROI of Leading with Heart
Pulse: As a Knowledge Builder presenter at the 2024 ISPA Conference, you will address the ISPA membership about “the ROI of Leading with Heart.” Share a little about what “leading with heart” means.
Claude Silver: Leading with heart is a transformative leadership approach with a far-reaching positive impact. Promoting others’ growth contributes to overall prosperity for your organization. Empowering employees through heart not only fosters a thriving team spirit, but also drives business success.
A Conversation with Dr. Bryan K. Williams- Leaders Serve & Servers Lead: Keys To Inspire Exceptional Service
Pulse: You’ve been a mainstay of the ISPA Conference for nearly two decades, and members remind us every year to invite you to join us at the annual spa gathering. This year, you will present a topic new to ISPA attendees, but one that has helped shape your own career. Is there a success story you’d like to share?
Bryan K. Williams: Absolutely! One of my fondest memories of “leaders serve and servers lead” is when I was a pool and beach attendant at The Ritz-Carlton, St. Thomas. I was a senior in high school at the time. The general manager of the resort noticed my work ethic and called me to his office. He challenged me to come up with seven life goals, and then subsequently met with me weekly—in his office—to review the goals. After one year, he transferred to another hotel, but by the time I was 28 years old, I had done everything on the goals list.
A Conversation with Dr. Kristie Overstreet- Gender Identity: Serving Guests and Supporting Employees with Dignity Care
Pulse: As a Knowledge Builder presenter at the 2024 ISPA Conference, you will address the ISPA membership about transgender and nonbinary spa guests and employees. Share a little about your presentation.
Dr Kristie Overstreet: With increased awareness, education and visibility, transgender and nonbinary people will continue to come out as their true selves. Executive leadership, human resources, directors and managers must feel competent in ensuring their transgender and nonbinary employees and guests are treated with dignity. Spa service providers receive little if any training in working with transgender and nonbinary individuals. In this presentation, I will help attendees better understand identity basics, barriers individuals face in the spa setting and best practices. Attendees will leave the session feeling more confident and competent when working with guests and employees.
A Conversation with Kristin Scroggin- Generation THEM: Navigating a Multi-Generational Workforce
Pulse: As a Knowledge Builder presenter at the 2024 ISPA Conference, you will address the ISPA membership about the interplay of different generations in spa workplaces . Share a little about your presentation.
Kristin Scroggin: Generation “THEM” examines the why behind each American generation’s common perspectives so we can better understand one another and build more cohesive teams. The presentation gives attendees solid understanding of generational norms and why the people we work with and live with are “so weird.” You will not only clearly recognize yourself in this presentation, you will also see your managers, employees, clients and even family.
Are You an Emotionally Intelligent Leader?
Are You An Emotionally Intelligent Leader?
By Merit Gest
Are you ready for MoCRA?
The U.S. FDA’s implementation of the Modernization of Cosmetics Regulation Act (MoCRA) passed by Congress on December 29, 2022, affects all businesses manufacturing and selling cosmetic products, including those in the spa and wellness industries. While MoCRA should not change the day-to-day activities of most spa and wellness providers, it is important that the products your company sells comply with MoCRA to avoid potential FDA interference and penalties. Since these compliance activities can be costly, MoCRA likely will affect your company’s bottom line.
Best Menu Placement Layout
This graphic highlights areas of highest attention on a spa’s menu.