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Retail Management for Spas | Chapter 8.8 | Evaluating the Spa’s Marketing Efforts

March 27, 2017
Retail, Spa Operations

Once it is all said and done, spa professionals take time to recap the event. What lessons have they learned? What would they do the same or differently after the event? And the most important questions of all: What was the bottom line? What were the overall sales?

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Retail Management for Spas | Chapter 9 | Spa Retail Opening

March 27, 2017
Retail, Spa Operations

At the Seasons Spa …

Jazmine sank gratefully into the restaurant booth across from her friend and mentor, Dahlia. 

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Retail Management for Spas | Chapter 9.1 | Six Months from Opening

March 27, 2017
Retail, Spa Operations

Depending on the size of one’s spa retail operation, preparations for opening may begin anywhere from six months to a year before the projected opening date. 

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Retail Management for Spas | Chapter 9.2 | Four Months from Opening

March 27, 2017
Retail, Spa Operations

Depending on the size of the spa operation, the step of establishing sales and inventory procedures is done about four months before opening. 

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Retail Management for Spas | Chapter 9.3 | Two Months From Opening

March 27, 2017
Retail, Spa Operations

With only two months to go, spa directors must now attend to details that will make the retail opening run smoothly for managers, employees, and guests.

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Retail Management for Spas | Chapter 9.4 | Four Weeks From Opening

March 27, 2017
Retail, Spa Operations

With only a month until opening day, everything starts to come together. Merchandise arrives, staff members begin training, and spa professionals ensure that all loose ends are tied up.

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Retail Management for Spas | Chapter 9.5 | The Final Countdown

March 27, 2017
Retail, Spa Operations

The last few weeks before opening may seem like crunch time, but spa professionals who have followed a solid six-month (or longer) pre-opening plan will feel well prepared for opening their doors to their guests. Only a few more details remain before celebrating a successful launch.

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Retail Management for Spas: Chapter 1.3 Retail Partnerships

March 21, 2017
Retail, Spa Operations

When it comes to retail, there are a lot of players who contribute to making it a success. There are partners, such as the media, financial institutions, local businesses, and charitable organizations, all of which can also help a spa business grow and succeed.

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Revamped Talent Toolkit Arriving This Summer

September 5, 2023
Human Resources, Marketing and PR, Spa Operations

The new ISPA talent toolkit will arm professionals with the key tools they need for success in a spa industry where talent recruitment and engagement are at the forefront of focus. Developed by ISPA and member volunteers, the Talent Toolkit will equip spas with the guidance and resources to create effective communication, recruit and interview employees, create in-depth job descriptions and much more.

 

The toolkit will go live on the ISPA website for members this summer. ISPA members should log in at experienceispa.com, then find the Talent Toolkit under the “Resources” tab. Sections of the ISPA Talent Toolkit.

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September 2017 Snapshot Survey – Spa Treatment Trends

March 6, 2018
Research, Spa Operations

Topic of focus – Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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