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Spa: A Comprehensive Introduction | Chapter 5 | The Spa Service Experience

March 28, 2017

Service is so integral to what a spa does that many menus list treatments as services. A spa delivering poor service risks not staying in business for long. 

Spa: A Comprehensive Introduction | Chapter 5.1 | Service and the Spa Experience

March 28, 2017

Service is generally defined as “work done for others.” However, most people in the industry would impose a quality factor into that definition. There is an expectation that the service is done well and appropriately and even beyond that, quality service means exceeding the guests’ expectations. 

Spa: A Comprehensive Introduction | Chapter 5.2 | Intangible Services Versus Tangible Products

March 28, 2017

Management experts long ago learned that there are fundamental differences between the way that service businesses manage and market their services and the way that manufacturing businesses manage and market their products.

 

Spa: A Comprehensive Introduction | Chapter 5.3 | Creating an Experience

March 28, 2017

While spas are a service business by classic definition, consumers today want more than just services. Now, consumers are looking for an experience that is memorable and lasting. 

Spa: A Comprehensive Introduction | Chapter 5.4 | Realms of Experience

March 28, 2017

In Experience Economy by B. Joseph Pine and James H. Gilmore, the authors explain that an experience can engage guests in a number of dimensions. 

Spa: A Comprehensive Introduction | Chapter 5.5 | Delivering on the Service Promise

March 28, 2017

The bottom line for spas is delivering on the promise that a spa makes to its owners, employees, and guests.

Spa: A Comprehensive Introduction | Chapter 5.6 | The Spa Experience

March 28, 2017

Every spa will offer its own unique experience to its guests just as every guest will participate in a unique experience at every visit. 

Spa: A Comprehensive Introduction | Chapter 6 | Traditions, Treatments and Terms

March 28, 2017

A menu of spa services can be confusing to anyone unfamiliar with the terminology used to describe the array of treatments available. However, a look into the traditions from which the treatments come, their countries of origin, or the people who developed techniques can shed light on the unique language found within a spa. 

Spa: A Comprehensive Introduction | Chapter 6.1 | Traditions

March 28, 2017

Spa treatments come from all over the world and have been developed over the centuries by people from many cultures, religions, and medical perspectives. Many modern spa therapies have their origins in one or more of the long-standing traditions described below. 

Spa: A Comprehensive Introduction | Chapter 6.2 | Massage Therapy

March 28, 2017

Many people associate spa with massage, but may not realize the spectrum of treatments and techniques that term encompasses. 

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