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The Global Ambassador: Elevating Spa Retail To A Wellness Lifestyle Boutique

April 11, 2024
Retail

In sunny Scottsdale, Arizona, The Global Ambassador embodies the evolution of wellness and innovation while respecting the power of ancient techniques. This spa’s retail space is just not a boutique, it’s an immersive experience, featuring a unique fusion of wellness products and services with a captivating energy.

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Think Local

March 26, 2021
Inspiration, Marketing and PR, Retail

As spa directors continually search for ways to create authentic experiences for their guests while also increasing revenue, many have decided the best way to do that is by tapping into local resources. Businesses need revenue-boosting partnerships to succeed, and spa directors have decided that looking at local resources does that and also distinguishes them from their competitors.

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Upsell Tactics

March 31, 2017
Retail

Upselling, the act of encouraging customers to buy more or better products, might sometimes be considered retail’s guerrilla tactic. In fact, it is something that everyone in retail should embrace, teach and encourage.

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Utilizing Space Effectively in Retail Merchandising

June 15, 2017
Retail

Gina Jacoby-Clements shares her top tips on how to utilize spa space effectively and visually in Retail Merchandising.

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Women’s Intimate Wellness: New Trends Are Translating into Revenue Growth Opportunities

June 13, 2024
Inspiration, Retail, Spa Operations

It’s no secret women’s wellness is transforming and businesses that want to tap into this large and wealthy consumer group must keep up with its trends. Spas are no exception, especially since women make up the largest percentage of spa service customers, and because spas are increasingly becoming wellness destinations. Understanding women’s wellness needs and adjusting product offerings and service menus to cater to those needs is a growth strategy many spas will want to make a top priority.

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Yielding: A Reopening Win-Win

March 16, 2021
Retail

In its most traditional sense, yield management is a variable pricing strategy based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations—or spa services). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This has worked for airlines and the hotel and hospitality industries for years.

 

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