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Retail Management for Spas

March 21, 2017

Retail Management for Spas represents an important step in the sustainability of the spa industry. The global spa industry has experienced a great deal of change. In some countries, the industry has seen phenomenal growth and in other areas, this growth is just beginning.

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Retail Management for Spas | Chapter 1 | The Art and Science of Retail

March 21, 2017

During the 18th, 19th and 20th centuries numerous European spas flourished and were supported with full medical staffs and professional personnel. Typically spa visitors were sent to a resort spa by their home doctors in order to “take the waters” and “make a cure.”

Retail Management for Spas | Chapter 1.1 | Importance of Retail

March 21, 2017

Spas have long centered around responding to the needs of people to find relief from stress, improve their health, and enhance their overall wellness. Spas design their treatment menus around meeting these guest needs. The retail environment of a spa is a part of that entire package, one that complements and supports the spa’s philosophy.

Bob Hope was known to mention the benefits of his daily massage for feeling so well in his later life. Unfortunately, it is the rarefied few who will enjoy the benefits of a daily treatment. This is one of the reasons that retail fits in with the overall purpose of spa.


Retail Management for Spas | Chapter 1.2 | What is Retail?

March 21, 2017

The word “retail” covers a broad expanse of businesses. It can cover anyone who sells anything in small quantities to the person who will consume those items. Retail stores take on a lot of different appearances. They can be huge department stores, small souvenir shops, arts and craft booths, or gift shops.

Even in the spa environment there is no single picture that illustrates retail. Rather there is a collage of portraits ranging from shelves in a hallway to large boutiques to cozy lounges to shiny displays.

Retail Management for Spas | Chapter 2 | Retail Planning

March 22, 2017

At the Seasons Spa …

Jazmine melted onto the bamboo mat, rubbing the Seasons Spa’s moisturizer onto her arms as she prepared to meditate. It was the end of her first day as spa director at the Seasons Spa, a resort/hotel spa with a medical emphasis built into a beautiful beachfront destination resort.

Retail Management for Spas | Chapter 2.1 | Great Plans = Great Results

March 22, 2017

Planning is at the heart of good management. Every spa manager, retail manager, or spa executive has a responsibility to become as knowledgeable as possible about the art and science of management—hence the plan.

Retail Management for Spas | Chapter 2.4 | Retail Trends

March 22, 2017

When figuring out a retail assortment strategy, spa professionals find themselves chanting: Monitor, Monitor, Monitor! Trends, that is.

Retail Management for Spas | Chapter 2.5 | Who are Spa’s Customers?

March 22, 2017

This is quite possibly the most important question.

The answer can be found in the spa’s surroundings. Is it in an upscale mall with customers looking to spend their disposable income on high-end products? Or is it near a college campus, where penny-pinching students will likely be its biggest customers?

Retail Management for Spas | Chapter 2.6 | Creating Retail Classifications

March 22, 2017

In many ways, identifying trends, defining the spa’s philosophy, and stating the spa’s mission and core values could be characterized as part of the art of retail. 

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