Retail

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Five Tips to Increase Spa Retail Sales

June 21, 2017

When I consult with spa managers in the United States they often tell me that their number one problem is getting their staff to sell retail products. The past three years spent working in Asia has shown me that the same challenges exist.

How Spa Product Differentiation Can Help You Beat the Competition

June 23, 2017

Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain.  Life became exhilarating; he began to get a lot of media attention. He was invited to speak at several high profile spa events, to promote his products. He and his assistant conducted intensive training at the spas personally to ensure that the therapists understood the protocols.

How Spas Can Generate More Revenue for the Holidays

March 16, 2021

THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY, and despite current restrictions, we are confident that with hard work, flexibility and creativity, you’ll navigate the busiest time of year and and—more importantly—increase sales at the spa.

It’s an Animal’s Planet: Leadership and Business Advice from the Wild

June 12, 2018

Survival of the fittest, constant adaption to change—the wilderness and the corporate world have many similarities.

June 2016 Snapshot Survey – Retail

December 13, 2016

Topic of focus – Retail

Retail sales are an important income source for members, with 38 percent of all spas reporting an average of 10 – 15 percent of total annual sales revenue stemming from retail sales.

Maximize Your Retail with Revenue Boosting Ideas

June 16, 2017

Never be complacent in what you buy and how your store looks. Not only does your guest want the newest and on-trend item, but your team does also. By generating excitement within your team, and frequently re-creating your store, you motivate them to sell and promote more.

May 2015 Snapshot Survey – Retail

December 13, 2016

Topic of focus – Retail

Retail products are an important income source for members, contributing an average of 10-15 percent of total annual sales revenue.

May 2017 Snapshot Survey – Retail

September 6, 2017

Topic of focus – Retail

Nearly all spa members surveyed responded that they sell retail in their spas (99 percent); however, only 20 percent of spa respondents sell retail products directly to consumers online. This shows that spas continue to be mainly be brick-and-mortar retailers when it comes to selling products.

Money Matters: The Psychology of Recommending Homecare

March 26, 2021

Dr. Michela Henke-Cilenti, CPLP, has spent her career helping teams become personally accountable for their psychology when recommending products, homecare or add-ons to clients; to connect more deeply and authentically with the guest every time. This article will share a few of those insights, plus best practices on how you too can lead and coach your teams to seamlessly recommending, every time.

Retail Management | Chapter 2.3 | Synchronizing Retail with Spa Philosophy

March 22, 2017

There are many choices in today’s world of spas. With so many options for consumers to choose among, spas make themselves stand out by creating a spa philosophy, a culture within the spa that embodies its mission and core values.

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