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May 2020 Snapshot Survey — Focus on Reopening

December 15, 2020

ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry and ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry andoffered real-time feedback on how spas and their resource partners managed closures and prepared for reopening. As restrictions related to COVID-19 have been lifted in recent weeks, the timing of the May survey provided an opportunity to compare the actions and policies of two groups: spas that have reopened, and those yet to reopen. The survey results are organized to highlight the outcomes of that comparison.

Nov/Dec 2020 Snapshot Survey — Year in Review

December 18, 2020

This “Year in Review” Snapshot Survey largely reached beyond the operations-focused questions that have been the focus of ISPA’s other surveys in 2020 to gain insight into thepersonal and professional habits respondents have deepened or developed during this unparalleled year.

November 2015 Snapshot Survey – Gratuities and Fees

December 13, 2016

Topic of focus – Spa Gratuities and Service Fees

When asked whether their spas have automatic service fees/ charges, 45 percent of all spas responded yes; with only 15 percent of day spas saying yes; with only 15 percent of day spas saying yes compared to 56 percent of resort/hotel spas. 

November 2016 Snapshot Survey – Customer Loyalty and Retention

December 13, 2016

Topic of focus – Customer Loyalty and Retention

When asked which resources ISPA spa member respondents use to monitor customer service for their spa, it was evident that technology plays a key part in their efforts.

November 2017 Snapshot Survey – Partnerships

March 6, 2018

Topic of focus – Partnerships

More than half of all spa respondents (52 percent) have partnered with a local business in 2017. This number was more than two-thirds for day spa respondents at 70 percent, compared to just 41 percent of Resort/Hotel Spas. For resource partner respondents, just 39 percent partnered with a local business, while the largest segment (55 percent) partnered with a national non-profit organization.

November 2018 Snapshot Survey – Spa Treatment Trends

December 21, 2018

Topic of focus – Spa Treatment Trends

When asked to identify which audiences their spa offers or promotes a specific treatment offering based on the title or description of the treatment within the spa menu, the majority of all spa respondents promote to athletes (52 percent), bridal parties (65 percent), individuals with high stress (68 percent) and men (80 percent). Nearly four-in-five resort/hotel spa respondents reported promoting specifically to men (84 percent), compared to 63 percent for day spa respondents.

October 2015 Snapshot Survey – Quarterly Performance

December 13, 2016

Topic of focus – Quarterly Performance

In regards to gross revenue change for the third quarter of 2015, 69 percent of ISPA spa members reported some level of increase over the same quarter of 2014.

October 2016 Snapshot Survey Quarterly Performance

December 13, 2016

Topics of focus – Quarterly Performance

In regards to gross revenue change for the third quarter of 2016, 73 percent of all ISPA spa members reported some level of increase over the third quarter in 2015.

October 2017 Snapshot Survey – Quarterly Performance

March 6, 2018

Topic of focus – Quarterly Performance

The third quarter continued the trend of an increase in gross profit change from the year before. Seventy-eight percent of all spa respondents reported that their gross profit change had increased by at least one percent when comparing the third quarter of 2017 with the third quarter of 2016. Forty-five percent of all spa respondents reported an increase of 10 percent or more. Resource partner participants reported similar growth, with 69 percent reporting a growth of at least one percent in their gross profit change.

October 2018 Snapshot Survey – Quarterly Performance 10-Year Anniversary

November 27, 2018

Topic of focus – Technology in the Workplace

Growth in the third quarter of 2018 continued once again in the spa industry. Less than one in five spa respondents (19 percent) reported a decrease in gross revenue change for the third quarter of 2018 compared to the third quarter of 2017. Similarly, only nine percent of resource partner respondents reported a decrease when analyzing the same two quarters.

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