The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.
Topic of focus – Spa Treatment Trends
In regards to the types of treatments/services that are included in their spa menus, almost all spa respondents (99 percent) offer facials, followed closely by massages (98 percent) and scrubs (97 percent).
Topic of focus – Revenue Generating Ideas
When asked whether ISPA spa members had partnered with a local business or organization to generate new revenue, 36 percent of all spa members responded yes.
Topic of focus – 100th Snapshot Survey: Job Satisfaction and Employee Values
Respondents were asked to rate their satisfaction in their current positions on a five-point scale with one being very unsatisfied, to five being very satisfied. Resource partner respondents had the highest average rating with 4.29 out of five in overall satisfaction. Spa service providers followed with an high 4.08 average and spa leaders had an average rating of 3.72 out of five.
Topic of focus – Environmental Sustainability
The last time an ISPA Snapshot Survey focused on environmental sustainability was in March of 2010. At that time, 82 percent of spa respondents promoted recycling within the spa compared to 71 percent in 2018. More spas are using sustainable bags within their retail space (40 percent in 2018 compared to 36 percent in 2010). An uptick in spaces with an LEED certification was also evident among resort/hotel spas with 12 percent holding the certification in 2018 compared to only 4 percent eight years ago.
The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-19. Spas and resource partners have been forced to respond quickly to new developments on analmost daily basis as national, state and local officials have ordered non-essential businessesclosed in many areas as of this writing. To better capture the variety of effects COVID-19 has hadon the industry in this short time, respondents’ open-ended statements were reviewed collectivelyand used as the basis for this more comprehensive report. Its goal is to summarize respondents’general experiences in response to the pandemic while also highlighting the variability that existsacross that spectrum.
Topic of focus – Spa Treatments
When asked how many total treatment offerings are listed on their spa menu, the most popular answer among all spas was 21 – 30. Interestingly, 9 percent of all spas noted they offer more than 80 treatments on their spa menu.
Topic of focus – Retail
If there is any question as to if spas are still selling retail, let it be known that all spa respondents to this month’s survey, 100 percent, are selling retail products. Furthermore, 86 percent of all spa respondents derive between five and 25 percent of their total spa revenue from retail sales. Day spa respondents bring in a slightly higher percentage of revenue from retail, with 72 percent deriving between ten and 25 percent from it, compared to 50 percent of resort and hotel spa respondents for the same segment.