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January 2021 Snapshot Survey — Quarterly Performance

February 1, 2021
Research

The first Snapshot Survey of 2021 focused primarily on fourth quarter performance in 2020as spas continued to navigate the challenges caused by COVID-19 pandemic. A large majorityof spa respondents (67%) noted that their spas were still operating at a maximum occupancy level of 70 percent or less, with the largest number of respondents (31%) reportinga permitted occupancy level of 41 – 55 percent. However, nearly a quarter of respondents (24%) said their spas were operating at full capacity at the time the survey was completed.

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July 2015 Snapshot Survey – Quarterly Performance

December 13, 2016
Research

Topic of focus – Quarterly Performance

Among all ISPA spa members, 74 percent of respondents reported that gross revenue for the second quarter of 2015 was higher than the corresponding quarter of 2014.

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July 2016 Snapshot Survey – Quarterly Performance

December 13, 2016
Research

Topic of focus – Quarterly Performance

In regards to gross revenue change for the second quarter of 2016, 69 percent of ISPA spa member respondents reported some level of increase over the same quarter in 2015.

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July 2017 Snapshot Survey – Quarterly Performance

March 6, 2018
Research

Topic of focus – Quarterly Performance

Based on member responses for this month’s Snapshot Survey, the spa industry continued to experience growth in several areas during the second quarter of 2017.  For all spa respondents, 74 percent reported gross revenue growth when comparing the second quarter of 2017 and the second quarter of 2016.  Spa visits also continued to rise with 65 percent of all spas reporting that spa visits increased during the second quarter compared to last year.

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July 2018 Snapshot Survey – Quarterly Performance

November 27, 2018
Research

Topic of focus – Quarterly Performance

The spa industry continued to experience growth in the second quarter by several metrics. Three in four spa respondents (75 percent) reported a gross revenue change increase when comparing the second quarter of 2018 to the second quarter of 2017. Similarly, more than half of resource partner respondents (73 percent) reported an increase in gross revenue change over the same time.

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July 2019 Snapshot Survey — Quarterly Performance

November 6, 2019
Research

Topic of focus – Quarterly Performance

The July Snapshot Survey provides a look at performance for the second quarter of 2019.

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July 2020 Snapshot Survey — Reactions from Reopened Spas

December 15, 2020
Research

From March through June, ISPA’s Snapshot Surveys detailed the spa industry’s response to the coronavirus pandemic and its many efforts on the road to reopening. Now, a majority of spas have reached the end of that road and opened their doors once again, making July’s survey a prime opportunity to assess the challenges facing reopened spas and offering respondents a chance to share both their successes and the valuable lessons they have learned throughout the process. For that reason, the survey was open only to spas that had reopened and were accepting guests when it was completed.

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June 2015 Snapshot Survey – Technology in the Workplace

December 13, 2016
Research

Topic of focus – Technology in the Workplace

Technology has become an ubiquitous presence in our working lives – and for many of us, our non-working lives as well. The spa industry is no different and has also seen noticeable growth in technology over the last decade.

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June 2016 Snapshot Survey – Retail

December 13, 2016
Research, Retail

Topic of focus – Retail

Retail sales are an important income source for members, with 38 percent of all spas reporting an average of 10 – 15 percent of total annual sales revenue stemming from retail sales.

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June 2017 Snapshot Survey – Social Media

September 6, 2017
Marketing and PR, Research

Topic of focus – Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

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